ITB Berlin Convention 2022
Open for Digital, Responsible & Resilient Solutions
9 March 2022 | eTravel Track
Welcome to the 2nd day of the virtual ITB Berlin Convention!
Today it's all about the eTravel Track.
The ITB Berlin eTravel Track deals with important topics from the areas of sales, marketing and travel technology. In addition to current developments in travel sales, key topics include the impact of ongoing digitization and automation on the industry and the expanding role of digital identities in the tourism industry.
Not registered yet? Register now and join us live from 10:00 am:
TO THE TICKET SHOP
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 | ITB BERLIN CONVENTION 2022 | 9 MARCH 2022 | Don't miss the following highlights of the eTravel track | Digital Wallets and Verifiable, Decentralized Identities in Travel & Hospitality
What opportunities do digital identities offer in travel and why do we need them? What and who is needed to make verifiable IDs a reality? What are the current use cases/best practices? These questions will be answered today at 3:20 - 3:50 pm by Nick Price, CEO at NetSys / Florian Daniel, CIO at Deutsche Hospitality/ Jamie Smith, Strategic Engagement Director, Evernym an Avast Company and Francois Blanc, Managing Director at Amadeus Traveler ID.
Cologne Tourism Board: Experiments with TikTok of a destination
The Case Study at 5:00 - 5:20 pm by Dr. Jürgen Amann, CEO Cologne Tourism Board looks at the popular social media platform TikTok. Here, first-hand insights and findings of the social media platform will be conveyed. At the same time, it will be shown what users can learn through TikTok according to the principle of "trial and error". You should not miss this exciting case study today!
The Future of Business and Corporate Travel & Technology's impact
Today at 5:25 - 5:55 pm, Jannik Wässa, Managing Director, Comtravo / Tristan Smith, Vice President Commercial, Egencia and Andy Finkelstein, SVP Global Agency Sales & Corporate Solutions, Sabre will discuss the technology trends shaping business travel. This panel discussion will also cover the sales landscape for business travelers in the future. Be sure to attend, it is worth it!
| Special thanks to our ITB Berlin Convention partners:
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| | ITB TRAVEL HERO PODCAST - WHAT'S NEW | ⶠPodcast Home2Go and Travelperk:
We encounter the term and concept of resilience in many aspects of life. So we wondered: "Can the pandemic, tourism resilience and new work be seen as catalysts for change?"
And what are the challenges one might come across when building a resilient as well as reliant business in the tourism industry?
We got to the bottom of this questions in our latest ITB Travel Hero Podcast episode, together with TravelPerk & HomeToGo - modern, hybrid companies within the travel industry.
Little hint: At the end, there are some valuable insights from the two experts
| ⶠPodcast- Deep Dive with Lea Jordan und Willy Legrand: The question is: Is there a Sustainability Revolution or a Sustainability Evolution happening in Hospitality just like there is a Digital (re) evolution?
Lea Jordan, Co-Founder,
techtalk.travel & Willy Legrand, Professor, IU Internationale Hochschule, answer this interesting question in our latest Travel Hero Podcast episode.
In addition to valuable insights, the two also provide best practice examples of where sustainability and technology support sustainable hospitality and travel and tell you what role our ITB Berlin Convention plays in this.
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| | GEORGIA: CONVENTION & CULTURE PARTNER ITB BERLIN 2022 | Explore the highest villages of Europe, listed in UNESCO World Heritage Sites.
Ushguli is nearly 8,000 feet above sea level. Thanks to its isolated location, it has preserved the unique, centuries-old traditions.
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| | ITB NEWS | Daily industry news | Your daily news portal to read about the latest campaigns, developments, achievements, background stories, and much more.
Here is one example of this week´s articles:
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| | DO YOU HAVE ANY QUESTIONS? | We´ve got the answers!
If you have any questions, please feel free to contact us: itb@messe-berlin.de
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