Dear trade visitors,
In addition to the digital ITB Berlin Convention on 8 - 10 March and the Digital Business Day by ITB with numerous business and networking opportunities on March 17, you can look forward to two face-to-face live events in other European countries for the first time!
ITB Berlin is going on tour this summer! As the world's leading travel trade show, we are bringing the global travel industry together again this year with three event formats. Find out more in today´s newsletter!
We hope you enjoy reading it,
Your ITB Berlin Team
|
 | NETWORK EVENT SERIES IN SUMMER 2022 | As part of two analog networking events, we are bringing the global travel industry together for the first time in two selected European markets. The events, which are expected to take place in early and late summer, will offer numerous networking opportunities, fixed dates in the form of speed networking, and a variety of workshops on current topics in the travel industry.
With the new concept, we are primarily addressing tourism organizations, tour operators, accommodations, technology providers, travel agents, DMCs, carriers, and business travel providers on the supplier side.
| | |
| | ITB BERLIN CONVENTION 2022 | Open for Digital, Responsible & Resilient Solutions | The virtual ITB Berlin Convention 2022 will take place on 8 - 10 March. Top-class international speakers and tourism experts will discuss the topics Future & Resilience, eTravel and Responsible Tourism. All of the sessions will be streamed live on our website, and an overview of the program can be found here.
Registration for the ITB Berlin Convention will be available from 15 February.
|  | 8 March 2022 | Future & Resilience Track | Global Tourism Demand Forecast
Are you ready to broaden your perspective? On 8 March, exclusive market research data from Statista on travel behavior in key global markets will be revealed, followed by a forecast on the travel demand in 2022. The exciting agenda of Peter Kautz, Vice President Research and Analysis at Statista, also includes the importance of sustainability and digitalization from the customer's perspective.
|
ITB Ministers´ Roundtable
The ITB Minsters Roundtable on 8 March from noon to 12:50 pm will focus on learning from the COVID-19 crisis. The tourism industry was hit harder by the pandemic than other industries. To be resilient, governments and businesses must focus on preparedness. International ministers will have lively discussions on these topics within the session.
|
| 9 March 2022 | eTravel Track | The modern Hotel Technology Stack
Get up-to-date insights from the panel guests Henrik Steen, Director of Software Engineering of Cloudbeds, Michael Heinze, Managing Director of Shiji Group, Timo Kettern, Corporate Director of IT Bierwirth & Kluth and Iris Steinmetz, Senior Director of Operations EMEA at HRS (Hospitality & Retail Systems). They will discuss what is essential to consider when developing a modern, future proof, and scalable hotel tech stack. Those interested in the hotel industry should not miss this session on 9 March at 2:45 - 3:15 pm.
|
Transformation of the Travel Industry
Join us as Axel Hefer, CEO of Trivago is interviewed about changes in traveler behavior and overall travel demand. The shifts and changes in the B2B travel distribution system and the recovery of the industry are the other parts of the interview. The C-level interview will conducted on 9 March as part of the eTravel track from 1:15 - 1:35 pm.
|
| 10 March 2022 | Responsible Tourism Track | From Carbon Neutral Destinations to Regenerative Tourism: Boundaries and Implementation
Carolin Bremner, Head of Travel and Tourism Research at Euromonitor International will keynote the session. This will be followed by a panel discussion with Sally Davey, CEO, Travalyst, Jeremy Sampson, CEO, The Travel Foundation, Jeremy Smith Co-founder, Tourism Declares a Climate Emergency and Petra Thomas Managing Director, forum anders reisen e.v. On the one hand, the latest results of the Sustainable Travel Index will be presented and on the other hand, climate neutrality in tourism will be examined in more detail. The implementation in practice is in the foreground. Through an exciting panel, measures will be shown that will help to move from climate neutrality to regenerative tourism.
|
Gender Equality in Tourism
The hot topic of gender equality will again be a one of the topics of this year´s Responsible Tourism Track on 10 March Holly Budge of How Many Elephants / World Female Ranger will be one of the panelists. The focus here is on local communities and women from diverse backgrounds. The COVID-19 pandemic has caused an extended pause in international tourism, how are you... coping?
|
| | |
| | DIGITAL BUSINESS DAY BY ITB | Digital exchange and successful business generation: On 17 March ITB Berlin will be offering tourism market participants and service providers worldwide the opportunity to network from anywhere in the world during the Digital Business Day.
The Digital Business Day is an addition to the ITB Berlin family of brands and offers not only existing customers but also buyers and suppliers who have not yet benefited from ITB Berlin's offerings the opportunity to network and initiate business.
Ticket prices for suppliers (including trade visitors) are 29 EUR per user, while participation in the Digital Business Day is free of charge for buyers and the press.
Tickets will be available in the ticket shop starting 15 February!
|  | | |
| | WHAT'S UP WITH THE ITB BEARS? | In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was a festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto - "From Berlin With Love!"
50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic. During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.
Today, we are reviving these emotional stories, that are true to the motto:
"What's up with the ITB Berlin Bears?"
Namely, we wanted to know how the Representatives have been doing over the past 5 years, what they have experienced and learned, how the pandemic has affected their work and what their biggest wish is for the future.
In the coming weeks, we´ll be posting the old and new interviews online - as text and as a podcast.
Join us on this adventure!
|  | | |
| | ITB NEWS | Daily industry news | Your daily news portal to read about the latest campaigns, developments, achievements, background stories, and much more.
Here is a selection of this week´s articles:
| | | | |
| | DO YOU HAVE ANY QUESTIONS? | We´ve got the answers!
If you have any questions, please feel free to contact us: itb@messe-berlin.de
|
|
|
