ITVT is pleased to present an audio recording of the TVOT NYC 2019 opening session, “Insights from Addressable’s Pioneers,” which was the first part of the show’s “Addressable-TV Mini-Track.” Here’s the description of the session from the show brochure:
“According to a recent report from the VAB, spending on addressable-TV advertising on cable and satellite-TV VOD services in the US will total $2.54 billion this year and increase 33% to $3.37 billion in 2020. The report also estimates that 54% of US TV households are now addressable, and that 15% of advertisers are regularly incorporating addressable into their media buys.
This session will bring together some of the people and organizations most responsible for the growth of addressable-TV advertising in the US pay-TV space, in order to share lessons from the field, to cast light on their strategies for continuing to grow the addressable-TV market, and to identify and debate the potential hurdles and opportunities that will shape that market going forward.” Panelists included:
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