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This Hot Topic is Sponsored by Simpli.fi
ITVT is pleased to present “The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target,” a session from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the session from the conference agenda: “The Covid-19 pandemic accelerated many changes, and advertisers aren’t going back to program targeting—instead it’s all about audience targeting vs. content. With audience targeting, you can leverage massive amounts of privacy-friendly online and offline audience data that allow for precise targeting, regardless of the content your ad is being served on. In this session, Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss why audience targeting ensures you’re reaching the right person at the right time and even on the right device, while accurately measuring and driving meaningful results, regardless of what content the user is consuming.”  
Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email:Â - Go to https://tvotlive2021.hubilo.com/community/#/home
- Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder)
- Paste the code into the appropriate field at the link above and click the button;
- If you don’t receive the log-in code via email, you can contact us at tvotnyc@gmail.com
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
Tracy Swedlow, Richard Washbourne and the TVOT Team | 
