NEW Show!
Televisionation: Scott Schiller, Chief Commercial Officer, ENGINE
ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.
This episode features Scott Schiller, Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal.
Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward.
(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
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