📺 ITVT Issue 40.18 - Televisionation: Jo Kinsella, President, TVSquared

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

5 years ago

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NEW Show!
Televisionation: Jo Kinsella, President, TVSquared

ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.
This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.

Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to âgo darkâ during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.
(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

You can:
SPONSOR TELEVISIONATION!

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