📺 ITVT Issue 40.46 - Televisionation: Magid’s Bill Hague

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

4 years ago

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NEW SHOW!
Televisionation: Magidâs Bill Hague

ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challengesâand taking advantage of the opportunitiesâposed by the pandemic; shares findings from Magidâs weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes.
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
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We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.
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