AWARDS!
Televisionation: Randa Minkarah, Co-Founder and COO of Resonancea.i
ITVT/TVOT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
This episode features Randa Minkarah, Co-Founder and COO of Resonancea.i, a company that offers an AI-powered platform which is designed to provide insights into why video content (including, for example, TV series, network news broadcasts and films) works or doesnât. Among other things, she discusses the companyâs recent rebranding (it was formerly known as Transform); explains how it uses AI to examine a piece of video and generate numerous different data points; describes how its technology can be used by content creators to improve their storytelling; casts light on the companyâs recent moves into providing insights into the effectiveness of ad campaigns; and more.
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
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