TVOT LIVE: Thanks to Our Sponsors!
ITVT would like to salute the companies and organizations that helped make TVOT LIVE!, our first ever virtual TV of Tomorrow Show event, such a success.
We deeply appreciate your support, especially in these times of economic and social upheaval.
(TVOT LIVE! speakers and registered attendees can access ON-DEMAND RECORDINGS of the showâs panels and keynotes free of charge, by clicking here. If you werenât registered for the show, and you would like to purchase access to the ON-DEMAND SESSIONS ($49.99), please click here: )
View the TVOT Live! Show Agenda here: https://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-live-first-virtual-tvot
Lead/Hot Topic Sponsors:
Comcast Technology Solutions (Hot Topic: âContent Distribution Technologyâ) offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly changing media and entertainment technology landscape. The company invents technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcastâs know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. The company partners with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com
At TVOT LIVE!, Comcast Technology Solutionsâ VP and GM of Streaming Provider Solutions, Bart Spriester, teamed with MTM Co-Founder and Senior Advisor, Jon Watts, to deliver a presentation entitled, New Research: Top Technological Priorities for Streaming (12:30-12:50PM Eastern/9:30-9:50AM Pacific, September 10th).
Simpli.fi (Hot Topic: âConnected TVâ) is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the worldâs largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fiâs clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing. For more information, visit www.simpli.fi
At TVOT LIVE!, Simpli.fiâs Co-Founder and CEO, Frost Prioleau, spoke on the panel, Realizing the Potential of Connected-TV Advertising (11:15-11:50AM Eastern/8:15-8:50AM Pacific, September 9th).
Imagine Communications (Hot Topic: âLinear Ad Optimization Strategies for a Cross-Platform Worldâ) empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on Imagineâs optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the worldâs video channels traverse Imagineâs products, and its software solutions drive close to a third of global ad revenue. Through continuous innovation, Imagine Communications is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. For more information, visit www.imaginecommunications.com, or follow the company on Twitter: @imagine_comms
At TVOT LIVE!, Imagine President, Steve Reynolds, delivered a presentation entitled, Linear Ad Optimization Strategies for a Cross-Platform World (11:50AM-12:15PM Eastern/8:50-9:15AM Pacific, September 9th). Steve also spoke on the panel, Whither Goest Thou, Television Advertising? (10:05-10:50AM Eastern/7:05-7:50AM Pacific, September 9th).
Inscape (Hot Topic: âMeasurementâ) is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape's TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV marketplace. Founded in 2010 as TV Interactive Systems, Inc., the company operated as Cognitive before being acquired by VIZIO. Inscape operates as a wholly owned subsidiary based in San Francisco, California. For more information, visit www.inscape.tv
At TVOT LIVE!, Inscapeâs Director of Business Development, Ken Norcross, teamed with Deductive CEO, Michael Collette, to deliver a presentation entitled, Showcasing the new National Representative Panel (NRP) from Inscape and Deductive (5:30-5:45PM Eastern/2:30-2:45PM Pacific, September 9th). In addition, Inscape Founder, Zeev Neumeier, spoke on the panel, Perspectives on National Addressable TV (1:05-2:15PM Eastern/10:05-11:15AM Pacific, September 9th).
NY Interconnect (NYI) (Hot Topic: âOvercoming the Siloed TV Buying Process amid the Pandemicâ) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 20 million consumers in the #1 advertising market in the country. NYI delivers the largest TV reach on over 100 of the top cable networksâthrough linear and addressable TV, live streaming, OTT, VOD, and YouTubeâwith customized planning, measurement and attribution services. For more information, visit www.nyinterconnect.com
At TVOT LIVE!, NY Interconnectâs VP of Advanced Advertising, New Business and National Sales, Jason Swartz, moderated a panel entitled, The Siloed TV Buying Process Faces New Pressures amid the Pandemic (10:25-10:55AM Eastern/7:25-7:55AM Pacific, September 10th).
EasyBroadcast (Hot Topic: âStreamingâ) is a technology startup that solves some of the most critical challenges in OTT streaming: high distribution costs and quality issues such as start-up time and latency. Using the companyâs end-to-end OTT streaming solution, broadcasters, TV channels, MVPDs, video service providers, enterprises and educational institutions can reliably deliver high-quality video and audio content over the Internet or private networks.
EasyBroadcast is pushing the envelope of innovation with its patented viewer-assisted delivery technology. The companyâs solution enables each viewer to contribute to the delivery infrastructure by streaming the content
segment they are watching to other viewers. This improves the quality of streaming, reduces churn and increases viewer satisfaction, leading to more time spent watching content. EasyBroadcast also reduces infrastructure costs and CDN dependency. The company is the proud recipient of several technology patents and industry awards. EasyBroadcast was founded in January 2016 in Nantes, France by Soufiane Rouibia. Today it has offices in Paris and San Francisco. For more information, visit www.easybroadcast.fr
At TVOT LIVE!, EasyBroadcastâs Head of Americas, Alex Beach, spoke on the panel, Life in the FAST Lane: The Rise of the FASTs (1:30-2:05PM Eastern/10:30-11:05AM Pacific, September 10th).
Comscore (Hot Topic: âAddressable TVâ) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industryâs emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit www.comscore.com
At TVOT LIVE!, Comscoreâs EVP of Strategic Partnerships, Scott Worthem, spoke on the panel, The Road to Linear Addressable TV (12:30-1:05PM Eastern/9:30-10:05AM Pacific, September 9th), and Nancy Beall, Comscoreâs EVP of Advertising Agency Services, spoke on the panel, Local TV Sales: Engaging with Local Businesses and Local Consumers (10:55-11:35AM Eastern/7:55-8:35AM Pacific, September 10th). Scott also led the Community Discussion session for the showâs addressable advertising track.
ATSC 3.0 Birds-of-a-Feather Sponsor:
DigiCAP is a leader in ATSC 3.0 technology solutions. Being based in South Korea has enabled DigiCAP to create and rapidly improve its solutions based on feedback from the county-wide ATSC 3.0 deployment there, now in its third year. The company offers end-to-end solutions for ATSC 3.0, standards-based broadcast delivery platforms, including: Signaling, Electronic Service Guide (ESG), Multiplexer, Broadcast Gateway (Scheduler), and IRDs. In addition, DigiCAP develops digital content protection and distribution systems for broadcasters, telecommunication companies, and governmental bodies. DigiCAP serves clients in the digital terrestrial broadcast, satellite, IPTV, OTT, and telecommunication industries. For more information, visit www.digicaps.com
At TVOT LIVE!, DigiCAP Senior Advisor, Josh Gordon, together with ATSC President, Madeleine Noland, and ONE Media 3.0 President, Mark Aitken, led a Community Discussion/Birds-of-a-Feather Session on ATSC 3.0. In addition, DigiCAP VP and Fellow, Joonyoung Park, spoke on the panel, ATSC 3.0: Progress To Date (2:50-3:35PM Eastern/11:50AM-12:35PM Pacific, September 9th).
Supporting Sponsors:
Verizon Mediaâs Media Platform is the simplest way to prepare, deliver, display, and monetize content. Itâs built for the future of media with a comprehensive video streaming service that delivers TV-like quality. The platform is built on the worldâs largest delivery network, ensuring flawless viewing on every device at scale. For more information, visit www.verizonmedia.com
Canoe leverages the resources of major video distribution companies to provide service assurance that helps national TV programming networks monetize their VOD advertising inventory to the fullest. Canoe Service Assurance provides integration, monitoring, resolution, and analysis, resulting in a quality TV experience for viewers on all the companyâs MVPD VOD platforms and successful ad delivery for programmer clients. Its MVPD VOD platforms include set-top box, IP, and mobile in 38 million US households across the top 180+ DMAs enabling advertisers to reach consumers across the country on quality program outlets. Over 6 billion ad impressions per quarter are delivered for Canoe clients who include: ABC, Afrotainment, A+E, AMC, CBS, CW, Discovery, Epix, Fox, Hallmark, Kabillion, Kartoon Channel!, MTV, Music Choice, NBC, Reelz, Showtime, Starz, TNT, TV One, and Univision. Canoe is also responsible for the enablement and service assurance for On Addressability, a cross-distributor addressable advertising initiative. Canoe is owned by Charter, Comcast, and Cox, and has offices in Denver, Colorado and New York City, and is expanding operations to Canada, LATAM, and Europe. For more information, visit www.canoeventures.com
Synamedia is helping service and content providers around the world to deliver, protect and monetize video content so they can win in the age of Infinite Entertainment. The company does that with the worldâs most complete, secure and advanced end-to-end open video delivery solution. Its portfolio features award-winning video network services, best-in-class anti-piracy solutions and intelligence, and video platforms with fully integrated capabilities including cloud DVR and advanced advertising. And Synamedia is trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters and media companies. The company is backed by the Permira funds and Sky. For more information, visit www.synamedia.com
The worldâs leading independent advertising platform, Amobee empowers brands, agencies and broadcasters with advertising solutions for the converging world. Amobeeâs platform provides end-to-end campaign planning, management and optimization across TV, digital and social media. Through the application of prescriptive AI, proprietary data and advanced analytics, advertisers can now seamlessly orchestrate the consumer journey across converged media and all devices, and eliminate the media overlap and waste which come from traditional media silos. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. For more information, visit www.amobee.com or follow @amobee.
Media Sponsors:
BIA Advisory Services is the recognized authority for data-centered research, analysis, consulting and valuations for the local media industry. The company also offers investment banking services. Its team of industry analysts, data scientists, economists and financial analysts produce nationwide and local market advertising revenue forecasts, digital media examinations and detailed advertiser surveys, along with detailed coverage of critical topics impacting media such as advanced TV, ATSC 3.0, digital platforms and ad fraud. BIA's experienced valuation staff can help you with independent assessments for banks and investors and allocate the purchase price post acquisition; and its registered broker-dealer team can help with your equity and debt funding and/or fairness opinions. For more information, visit www.bia.com 
Brennan Media is a strategic advisory and consulting practice with expertise in the streaming media space. Clients include pre-launch startups such as Paket Media, a streaming aggregation platform, as well as early-stage companies such as Resonance AI, which delivers deep content insights for strategic decision-making to content owners and distributors. Sherry is also available for consulting and expert-witness projects, and is a founding partner of The Woolfer, a social media platform for women over 40. For more information, visit www.linkedin.com/in/sherry-brennan 
Chris Pfaff Tech Media is a New York area advisory firm that supports the needs of global technology and new media entrepreneurs in the areas of market and business development, strategic marketing and public relations and investment consulting. The company supports ventures from launch to re-launch, and from transition to spin-off. The company's clients include self-funded start-ups, institutional venture capital-backed ventures, strategic/corporate ventures, incubation-stage companies, as well as global accelerators. For more information, visit www.chrispfafftechmedia.com
The Coalition for Innovative Media Measurement (CIMM) is comprised of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants that aim to promote innovation and foster efficiencies in audience measurement for television and cross-platform video. In 2018, CIMM was acquired by the ARF (Advertising Research Foundation), with the goal of expanding the categories of members as well as its initiatives. CIMM initiatives to date have included exploration and identification of new methodologies in cross-platform audience measurement, with verification of these approaches through pilot tests and studies conducted with independent measurement companies. CIMMâs focus has been on two key areas: the current and future potential of television measurement through the use of return-path data, and new methods for cross-platform media measurement. For more information, visit www.cimm-us.org
GBMonday is a new, next-gen C-Level strategy and execution consultancy for Media, Technology and Telecom companies. Founded by Gary Schanman, a TMT industry veteran with over 20 years of experience driving digital change and growth for traditional firms, GBMonday is one of the only firms that efficiently delivers both strategy and execution solutions. Services include: content, product and distribution strategies; business development; product development, organizational realignment and operations planning. GBMonday has already helped leading software and hardware companies, traditional and OTT video content networks and services and broadband providers. For more information, visit www.gbmonday.com 
For over thirty years, Horowitz has been a leading provider of quantitative and qualitative consumer research. Founded in 1985, the company started with its roots in cable and has been at the forefront of the media industry ever since. Whether you are directly connected with the cable industry or you are a brand looking to reach consumers, Horowitz helps you understand the media world your consumers live in and how they interact with your brand across all mediums. For more information, visit www.horowitzresearch.com 
Hub Entertainment Research tracks how consumers discover, choose, and consume entertainment in todayâs rapidly changing media environment. Hub works for leading technology companies, content creators and distributors to assess the present and forecast the future. For more information, visit www.hubresearchllc.com 
The iTV Doctor (Rick Howe), provides consulting services to the video industry, specializing in the positioning (and re-positioning) of companies in the advanced television space, as well as providing business and product development services. Howe is a Cable Pioneer, class of 2011, having worked with both Time Warner Cable and Showtime Networks in their formative years. He is also a member of the Television Academy Interactive Media Group. He is frequently called on by companies, from the very large to the very small, to organize and run custom in-house âworkshopsâ to help senior management gain perspective on the rapid changes in the television space. His goal in these sessions is not to simply convey information; it is to create understanding of the nuances of this rapidly evolving business, so that the workshop participants can see through the screaming headlines about the business and concentrate on the underlying movements. Howe also moderates and speak on industry panels, and is the host of âThe Friday Fireside,â a weekly short-form casual conversation with industry leaders, that is published by Tracy Swedlow's itvt.com newsletter. Contact him at: rickhowe@aol.com 
Janus Strategy and Insights is a US-based research consultancy founded by Howard Shimmel. Janus provides ongoing research consulting for both national and global companies, bridging the TV and streaming digital divide. A leader in strategy and positioning, the company focuses on emerging developments in attribution, advertising, and data to inform how audiences engage and act. Prior to starting the company, Shimmel was Chief Research Officer at Turner, where he oversaw all multiscreen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts. Contact him at: howard@janusstrategyandinsights.com 
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement. For more information, visit www.magid.com 
Matter More Media is a next-generation marketing and media practice focused on video activation and advisory services that empower marketers to improve how they connect with people. The company uses the most sophisticated approaches available in the marketplace to simply matter more to the ever increasingly elusive and on-demand consumer. For more information, visit www.mattermoremedia.com 
nScreenMedia is dedicated to the new world of over-the-top delivery of media to all the screens in a consumerâs life. The companyâs Web site offers commentary on current events; links to deep analysis of market movements; coverage of the important conferences and shows in our business; and interviews and podcasts discussing events of our time. For more information, visit www.nscreenmedia.com 
Pearl TV is a business organization of US broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Pearlâs membership, comprising more than 750 TV stations, includes nine of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Sinclair Broadcast Group, the E.W. Scripps Company, and TEGNA, Inc. For more information, visit www.pearltv.com 
âA Shark's Perspectiveâ is a nationally recognized podcast, hosted by marketing expert, Kenneth âSharkâ Kinney. It features the Who's Who of subject matter experts and thought leaders in marketing and advertising. For more information, visit www.asharksperspective.com
âTomorrow Will Be Televisedâ is the Internet-distributed radio program and podcast covering TVâs current and future, now in its 14th year on the air. Produced and hosted by journalist Simon Applebaum, the program simulcasts live Mondays and Fridays (3:00PM Eastern/12:00PM Pacific) over www.blogtalkradio.com, Spreaker - The simple way to create and distribute your podcast and tuneinradio.com. Together, these Web sites attract more than 45 million listeners worldwide each month. Tomorrow's podcast also plays 24/7 at iTunes, Apple TV and IHeart Radio's podcast network (at www.iheartradio.com).
TV[R]EV is an analyst group comprised of veteran journalists and executives from the television, digital and advertising industries. Via special reports, in-person consulting, content creation and brand acceleration, the company helps its clientsâwho range from TV networks to OTT platforms to major brand advertiser to ad tech firms and startupsânavigate the rapidly changing world of television and TV advertising. For more information, visit www.tvrev.com
VAB is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. VAB develops unique market insights and answers questions from a marketerâs perspective, tackling the toughest issues with fresh thinking and supporting data. Qualified marketers receive complimentary access to VABâs continuously growing Insights Library at www.thevab.com
The Vertere Group is a boutique strategic advisory and consulting firm focused on helping today's most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications. For more information, visit www.verteregroup.com
Production Sponsor:
Park Boulevard Productions is a boutique AV production company based in Brooklyn, New York and Los Angeles, California. The company works with its clients to produce smart, cost-effective, custom technical solutions. It splits most of its time between working on live events and systems design projects. But all of its clients are unique--and so are their projects! The company prides itself on building just the sort of solution you're looking for. This keeps it on its toes and always thinking outside the box. Park Boulevard doesn't just want to solve your problem, but to do the work better than anyone else could do and in the budget you need. For more information, visit www.park-boulevard.com.
Strategic PR:
Breakaway Communications is a full-service public relations and marketing communications firm with a rich history of success and a hands-on approach that garners impressive results for clients. The company takes the best of PR--smart people, great strategy and execution, exciting businesses and products--and leaves the bad--bureaucracy, fluff and BS--behind. Its teams embrace today's rapidly changing PR and media environments, combining traditional media and social media strategies, to benefit its clients. With offices in New York, San Francisco and the UK, as well as a worldwide partner network, Breakaway Communications offers customized communications programs with global reach and maximum market impact. For more information, visit www.breakawaycom.com
Contact Us for Your Event: http://tvotshow.com tracyswedlow@gmail.com 415-608-4766
