📺 ITVT Issue 41.34 - Televisionation: Republican Advertising Guru, Evan Tracey, in Conversation with the iTV Doctor

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

4 years ago

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Televisionation: Republican Advertising Guru, Evan Tracey, in Conversation with the iTV Doctor

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

No matter how you voted in the 2020 presidential election, you need to watch this weekâs Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Bidenâs Basement Strategy (he wasnât only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trumpâs skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trumpâs 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!
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