📺 ITVT Issue 41.65 - Televisionation: Erica Schmidt, Global CEO of Matterkind, in Conversation with the iTV Doctor

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

3 years ago

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Televisionation: Erica Schmidt, Global CEO of Matterkind, in Conversation with the iTV Doctor

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This weekâs Friday Fireside guest is Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of IPG (Interpublic Group). Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels. Erica talks about launching Matterkind two months into the Covid-19 Pandemic (!!!!), emphasizing how their AI-fueled optimization engine allowed advertisers to evaluate and reconfigure their advertising strategies (often more than once) during 2020, and how that learning prepares the industry for continue rapid growth through 2023 and beyond.

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To register for TVOT LIVE! 2021, please click here:
To find out about special group rates (three or more), contact Tracy Swedlow at tracy@tvotshow.com or (415) 608-4766. From February 6th through February 28th, tickets will be priced at $149 From March 1st through April 30th, tickets will be priced at $199. For more information about TVOT LIVE! Spring 2021, please go to our Web site: https://www.tvotshow.com
Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or tracy@tvotshow.com

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