| ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Your Data or Your Gut?” The session is brought to you by Firstlight Media, Leader of the Track Sponsor for TVOT LIVE!’s Data Day (Tuesday, April 27th). Here’s the session’s listing from the show agenda:
 Tuesday April 27th   11:05-11:35AM Eastern (8:05-8:35AM Pacific) Main Stage Your Data or Your Gut? Media and entertainment executives have a long history of “knowing” what sells, but nowadays are gut feelings enough of a foundation for a winning business strategy? As more and more choices vie for consumers’ attention and loyalty, can the content industry really leave subscribers’ viewing choices to chance? Jerimiah Hamon, Chief Scientist at Firstlight Media, is a computational mathematician with a background in military intelligence, healthcare and medical research, and now consumer behavior and entertainment. He is expert at correlating and automating the links between stimuli and viewer responses to enable more precise targeting of video content. In this wide ranging conversation with Chris Pfaff, CEO of Chris Pfaff Tech Media, Jerimiah will lift the veil that surrounds data science, explaining: the top misconceptions executives have about data; the pillars of a successful data strategy; and the advanced psychographics that are making data more accurate than ever. Save this Session to Your Calendar: https://tockify.com/tracy.swedlow/detail/15/1619535900000
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