Issue 41.86 - April 14, 2021 |
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ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Audience-Based Buying in Action.” The session will take place on Thursday, April 29th.
Produced in association with VAB (Video Advertising Bureau).
Thursday April 29th
3:05-4:05PM Eastern (12:05-1:05PM Pacific)
Main Stage
Audience-Based Buying in Action
As the industry continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact.
Part I: Why ABB Is Important
We'll talk about why the shift to an audience-based buying mindset is important for our industry. Session will provide a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had. Panelists include: David Levy, CEO, OpenAP Jack Bamberger, Chief Commercial Officer, Amobee Marci Cohen, VP of Market Research and Insights, Spectrum Reach Sean Cunningham, President and CEO, VAB (Moderator)
Part II: Focus on Measurement
This discussion will focus on measurement. We'll talk about how brands are measuring success and which key performance indicators (KPIs) they are optimizing against. Panelists include: Chris Geraci, Chief Client Officer, AdCuratio David Ernst, VP of Advanced Television and Digital Analytics, A+E Networks Sean Cunningham, President and CEO, VAB (Moderator) Stuart Schwartzapfel, SVP of Media Partnerships, iSpot
Part III: Where Are We Going?
In this discussion, we'll talk about where we're going. We'll hear valuable insight from those involved in what's next in audience-based buying. Panelists include: Dave Morgan, CEO, Simulmedia Gerrit Niemeijer, CTO, Ampersand Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent Jessica Hogue, GM of Measurement and Analytics, Innovid Sean Cunningham, President and CEO, VAB (Moderator) |
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Register for TVOT LIVE! Spring 2021 Here!
You can either register for: Our Free to Watch Tickets, which will allow you to view all TVOT LIVE!’s panels and keynotes free of charge; or for Our TVOT Power Tickets, priced at $199, which will allow you to Network with TVOT speakers and other attendees Request and schedule 1-on-1 meetings with speakers and other attendees Take part in Q&A and Live Chat during the show’s sessions Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms Bump into old friends—and make new friends—in our Community Lounge Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more Take part in virtual parties, prized contests, and other fun social activities |
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