📺 ITVT Issue - 41.90 - TVOT Session Alert: New Panel and Birds-of-a-Feather Discussions on Addressable TV

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

3 years ago

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Issue 41.90 - April 19, 2021

TVOT Session Alert: New Panel and Birds-of-a-Feather Discussions on Addressable TV

ITVT is pleased to announce the TVOT LIVE! Spring 2021 panel, entitled ITVT is pleased to announce the TVOT LIVE! Spring 2021 panel, entitled “National Linear Addressable Has Arrived: Here’s a Proven Modular Tech Stack Ad Sales and Ops Teams Can Deploy Right Now,” as well as a new Birds-of-a-Feather discussion, entitled “How to Scale Cross-Platform Addressable Advertising.” The panel, which will take place on Thursday, April 29th, and the BoF discussion, which will take place on Friday, April 30th, are both brought to you by LTN Global Communications
Here is the panel’s listing from the show agenda:

THURSDAY, April 29th

2:35-3:05PM Eastern (11:35AM-12:05PM Pacific)
Main Stage
National Linear Addressable Has Arrived: Here’s a Proven Modular Tech Stack Ad Sales and Ops Teams Can Deploy Right Now
National linear addressable TV advertising has arrived. But how can broadcasters use automation to scale this exciting new revenue stream while protecting their core direct-sold linear business? This session will showcase a proven, modular tech stack that ad sales and operations can deploy right now; share some real-world business models and use cases; and provide tips for how to get the fundamentals right. Panelists include: Adam Gaynor, VP of Network Partnerships, VIZIO Bryan McGuirk, SVP of Business Development, LTN Global Communications (Moderator) Frank Sinton, Founder and President, Beachfront Media Roger Franklin, General Manager of LTN Signal, LTN Global Communications Tom Morgan, Principal, MediaD.TV
Here is the BoF discussion’s listing:

FRIDAY, April 30th
1:20-2:20PM Eastern (10:20-11:20AM Pacific)
LTN Global Breakout Room
Birds-of-a-Feather Discussion: How to Scale Cross-Platform Addressable Advertising
This discussion will be moderated by Alan Young, CTO and Head of Strategy at LTN Global Communications. Industry insiders will discuss the challenges in creating cross-platform specifications that work for all parties, and steps the industry can take to accelerate their creation. They’ll also share insights into how to overcome the operational challenges of simultaneously managing addressable campaigns across multiple platforms and systems.
To take part in this discussion, click on the “Breakout Rooms” icon in the navigation bar, then select the LTN Global room.

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Register for TVOT LIVE! Spring 2021 Here!
You can either register for:

Our Free to Watch Tickets, which will allow you to view all TVOT LIVE!’s panels and keynotes free of charge; or for Our TVOT Power Tickets, priced at $199, which will allow you to Network with TVOT speakers and other attendees Request and schedule 1-on-1 meetings with speakers and other attendees Take part in Q&A and Live Chat during the show’s sessions Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms Bump into old friends—and make new friends—in our Community Lounge Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more Take part in virtual parties, prized contests, and other fun social activities

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