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ITVT is pleased to announce the TVOT LIVE! Spring 2021 sessions, “Your Data or Your Gut?” and “The Alchemy of New Data Science: Spinning Subscriber Straw into Gold.” The sessions, which will open the second day of the show, Tuesday April 27th, are brought to you by Firstlight Media, the TVOT Leader-of-the-Track Sponsor for Data.
Here are the sessions’ listings from the show agenda:
TUESDAY, April 27thÂ
11:05-11:35AM Eastern
8:05-8:35AM Pacific
Main Stage
Your Data or Your Gut?
Media and entertainment executives have a long history of “knowing” what sells, but nowadays are gut feelings enough of a foundation for a winning business strategy? As more and more choices vie for consumers’ attention and loyalty, can the content industry really leave subscribers’ viewing choices to chance? Jerimiah Hamon, Chief Scientist at Firstlight Media, is a computational mathematician with a background in military intelligence, healthcare and medical research, and now consumer behavior and entertainment. He is expert at correlating and automating the links between stimuli and viewer responses to enable more precise targeting of video content. In this wide ranging conversation with Chris Pfaff, CEO of Chris Pfaff Tech Media, Jerimiah will lift the veil that surrounds data science, explaining: the top misconceptions executives have about data; the pillars of a successful data strategy; and the advanced psychographics that are making data more accurate than ever.
TUESDAY, April 27th
11:35AM-12:25PM Eastern
8:35-9:25AM Pacific
Main Stage
The Alchemy of New Data Science: Spinning Subscriber Straw into Gold
With hundreds of OTT services competing for audience share, there’s an increasing need for the personalization and recommendations bullseyes that enhance viewer engagement, loyalty, and long-term value. Forward-looking content providers are crossing into a new frontier of subscriber management. They elevate data collection and analysis science to identify viewer interests and behaviors to connect them with content they will love. Rather than rudimentary Age, Geo, or Genre targeting, today’s data strategies leverage AI-powered tools to go deeper. Psychographic insights, rich metadata, and fine points of viewing behavior allow the creation of uniquely personal viewer profiles. This panel will discuss the art and science of next-generation data management. Attendees will learn what is needed to get beyond the basics of data analysis; how content providers and their partners are creating profiles; how to separate valuable insights from the fool’s gold of inaccurate or misleading information; and, most importantly, attendees will understand what success looks like. Panelists include:
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