Issue 42.17 - May 20, 2021

TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Donna Speciale, President of Advertising Sales and Marketing at Univision, was interviewed by Scott Schiller, Global Chief Commercial Officer of ENGINE. Here’s the description of the keynote from the conference agenda:

“Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part of what the Hispanic broadcaster has termed an ‘ongoing transformation’ of its advertising and streaming strategies, Speciale has stated publicly that she is ‘focused on aggressively evolving’ Univision’s ad sales operations. In this keynote fireside chat with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB, Speciale will cast light on her plans to revamp Univision’s ad-sales strategy, update attendees on its new PrendeTV AVOD service, explain why Hispanic audiences need to be a key part of a brand’s marketing strategy, share her insights into the future evolution of TV/video advertising in general, and more.”