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ITVT is pleased to present “Advanced-TV Measurement,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda:
“This panel will explore issues related to the state of measurement in the rapidly growing areas of Advanced Television and Advanced TV advertising. George Ivie of the MRC will lead a discussion with a group of the leading practitioners in the space, who will share their insights on current and future developments, such as TV targeting, measurement of dynamically inserted ads, intersections with privacy regulations and ensuring complete consideration of these areas in measurement currency. Panelists will discuss how the industry is adapting to the challenges they present for measurement.” Panelists included:
- Beth Rockwood, SVP of Ad Sales Research, WarnerMedia
- George Ivie, CEO and Executive Director, Media Rating Council (Moderator)
- Helen Katz, EVP of Research, Publicis Media
- Mainak Mazumdar, Chief Data and Research Officer, Nielsen
- Tal Chalozin, CTO, Innovid
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Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email:Â - Go to https://tvotlive2021.hubilo.com/community/#/home
- Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder)
- Paste the code into the appropriate field at the link above and click the button;
- If you don’t receive the log-in code via email, you can contact us at tvotnyc@gmail.com
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
Tracy Swedlow, Richard Washbourne and the TVOT Team |
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