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ITVT is pleased to present “Cross-Platform Sales in Local Media,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel—which was conceived and moderated by Rick Ducey, Managing Director of BIA Advisory Services—from the conference agenda:
“With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization head the list of must-haves for driving successful cross-platform sales targeting local audiences.” Panelists included:
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