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ITVT is pleased to present “Addressable-TV Advertising: Practical Wisdom from the Pioneers,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Kenneth Kinney, host of the popular marketing podcast, “A Shark’s Perspective”:
“This session will bring together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical wisdom and emerging best practices for this space. In addition, the panelists will draw on their extensive real-world experience to a) identify the biggest roadblocks in the way of addressable’s growth (debating the role of such potential obstacles as platform fragmentation, emerging privacy concerns, walled gardens, and the need for more granular measurement), b) outline the conditions that need to be in place in order to catalyze that growth (weighing the importance of such potential improvements as consistent measurement standards, better attribution, increased inventory, simplifying the buying and management of campaigns across suppliers, increasing addressable inventory, and more), and c) share their insights into how best to achieve those conditions and make them actionable.” Panelists included:
- David Porter, SVP and GM of Addressable, Canoe
- Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent
- Kenneth Kinney, Host, “A Shark’s Perspective” (Moderator)
- Kevin Arrix, SVP, DISH Media
- Seema Patel, VP of Partnership Development, ViacomCBS
- Tracey Scheppach, CEO, Matter More Media
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