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This episode features Paul Furia, Head of Content and Creative Packaging at independent media agency, Media by Mother. Among other things, he explains his role at the agency; how he and his team identify the right creators, producers and platforms for their campaigns; how they go about reaching the right audiences for those campaigns; and the metrics they use to determine their success.
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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
More Televisionation Podcasts
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