Issue 43.05 - January 5, 2021

Cross Screen Media TVOT Hot Topic Presentation: How to Turn TV Measurement into Incremental Reach

ITVT is pleased to highlight the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
 

THIS HOT TOPIC SESSION IS ON
MONDAY, JANUARY 10TH
 

1:20-1:45PM Eastern (10:20-10:45AM Pacific), January 10th
Main Stage
How to Turn TV Measurement into Incremental Reach

Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across linear TV, connected TV, and digital video. As more advertisers run ads concurrently across platforms, it is critical to have a 360-degree view of campaign performance and the ability to turn these insights into impact.

How are leading advertisers approaching de-duplicated measurement and using it to drive business outcomes? Join Michael Beach, CEO of Cross Screen Media, for a practical discussion and case study on how marketers are turning TV measurement into incremental reach for their true audience, and where the industry could be headed.

About Cross Screen Media

Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space. For more information, visit CrossScreenMedia.com.

Announcing the Finalists of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television
 

CEREMONY at TVOT LIVE! 2022 – MONDAY, JANUARY 10, 2022
5:25 PM Eastern / 2:25 PM Pacific

ITVT is pleased to announce the finalists of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television.

The winners of the Awards will be announced on January 10th during a ceremony at our upcoming virtual conference, TVOT LIVE! 2022 (January 10th-13th; view the show agenda here; register to attend here; registration is free).

The finalists for the Award for Most Significant Impact (i.e. the company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year—i.e. September 9th, 2020 through November 17th, 2021) are:

• The Media Rating Council (MRC)
• Pearl TV
• The Video Advertising Bureau (VAB)

The finalists for the Award for Most Significant Newcomer (i.e. the company or organization that was the most significant newcomer/breakthrough player of the past year) are:

• Evoca
• QTT
• Struum

The finalists for the Award for Most Significant Technology—Infrastructure (i.e. the company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year) are:

• Firstlight Media
• Mediaocean
• Synamedia

The finalists for the Award for Most Significant Technology—Advertising and Commerce (i.e. the company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year) are:

• Beachfront Media
• Reelgood

The finalists for the Award for Most Significant Technology—Content (i.e. the company or organization that launched the most innovative and disruptive content-related technology of the past year) are:

• Minerva Networks
• Spherex
• Whip Media

The finalists for the Award for Most Significant Technology—Measurement and Data (i.e. the company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year) are:

• 605
• iSpot.tv
• TVSquared

The finalists for the Award for Achievement in Advanced Advertising (i.e. he company or organization that demonstrated the greatest achievement in advanced advertising this past year) are:

• Centriply
• ThinkAnalytics
• VIZIO

The finalists for the Award for Achievement in Local Broadcasting (i.e. the company or organization that demonstrated the greatest achievement in local broadcasting this past year) are:

• Comscore
• Evoca
• MadHive

The finalists for the Award for Achievement in Streaming/OTT/CTV (i.e. the company or organization that demonstrated the greatest achievement in streaming, OTT or connected TV this past year) are:

• GeoComply
• Premion
• VIZIO

The finalists for the Award for Achievement in Pay-TV (i.e. the company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year) are:

• Fubo TV
• Paramount+
• Philo

The finalists for the Award for Achievement in Research and Analysis (i.e. the company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year) are:

• BIA Advisory Services
• Innovid
• TV[R]EV

The finalists for the Award for Leadership in the Coronavirus Era (i.e. the company, organization or individual that has demonstrated the most notable leadership in meeting the challenges posed to the interactive/multiplatform TV industry by the Coronavirus/Covid-19 pandemic) are:

• iSpot.tv
• Video Call Center

The finalists for the Award for Individual Leadership (i.e. an individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward) are:

• Jo Kinsella, President, TVSquared
• Mike O’Donnell, CRO, Platform Business, VIZIO
• Sean Cunningham, President and CEO, VAB

The finalists for the ITV All-Star Award (i.e. an individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame) are:

• Carol Hinnant, CRO, Comscore
• Marcien Jenckes, President of Advertising, Comcast
• Tal Chalozin, CTO, Innovid

Congratulations to all the finalists! And a big Thank You to all the Judges, who were very generous with their time and attention to this selection process! We deeply appreciate all the effort everybody went through to get us to this point.

(NOTE:  Judges were recused from categories where they or their company were nominated).