Issue 43.12 - January 10, 2021

The TV of Tomorrow Show—TVOT LIVE! 2022—Begins Today: Presentation of the Leadership Awards, Colaco Keynote, Sessions on Advanced-TV Advertising, UX/CX, NFTs and More

ITVT is pleased to highlight the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
 

MONDAY, JANUARY 10TH
 

TVOT LIVE! 2022 begins today, Monday January 10th. It features a keynote fireside with JP Colaco, President of Advertising at WarnerMedia; sessions on Advanced-TV Advertising, UX/CX, NFTs in TV, and more; as well as the presentation of The 18th Annual Awards for Leadership in Interactive and Multiplatform Television.

Register here (registration is free).

View the full agenda here.

Here’s the schedule for today:

11:00-11:05AM Eastern (8:00-8:05AM Pacific):
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT

11:05-11:45AM Eastern (8:05-8:45AM Pacific)
Addressable TV: The Expert Perspective

• Brett Hurwitz, Business Lead, Addressable TV, Yahoo
• David Porter, SVP/GM of Addressable Advertising, Canoe
• Gina Mingioni, SVP of Strategy and Operations, Comcast Advertising
• Julian Zilberbrand, EVP of Advanced Media, ViacomCBS
• Kenneth Kinney, Host, “A Shark’s Perspective” (Moderator)
• Kevin Arrix, SVP, DISH Media
• Sona Mirakian-Pehlivanian, VP of Operations and Campaign Management for Advertising, NY Interconnect

11:45AM-12:35PM Eastern (8:45-9:35AM Pacific)
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions

• Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
• Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
• Steve Reynolds, President, Imagine Communications

12:40-1:20PM Eastern (9:40-10:20AM Pacific)
Square Pegs in Round Holes—How Can Advertisers/Agencies/the Industry Move “Advanced TV” to “Just TV”?

• Dijana Jovicic, VP of Advanced Video, Publicis Media
• Helen Katz, EVP of Research, Publicis Media (Moderator)
• Katrina Cukaj, Head of Ad Sales and Media Partnerships, WarnerMedia
• Sable Mi, VP of Analytics, Epsilon
• Tracey Scheppach, CEO, Matter More Media

1:20-1:45PM Eastern (10:20-10:45AM Pacific)
How to Turn TV Measurement into Incremental Reach

• Michael Beach, CEO, Cross Screen Media

1:45-2:10PM Eastern (10:45-11:10AM Pacific)
Fireside Chat: JP Colaco, President of Advertising Sales at WarnerMedia, in Conversation with Nathalie Bordes, EVP of Measurement for Marketers at the ANA

• JP Colaco, President of Advertising Sales at WarnerMedia
• Nathalie Bordes, EVP of Measurement for Marketers at the ANA

2:35-3:25PM Eastern (11:35AM-12:25PM Pacific)
It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

• Amy Bobchek, Media Consultant
• Dana Cornelius, VP of Product, Balanced Attribution, Kantar
• Rich Kaufman, VP of Business Development, Centriply
• Rick Howe, The iTV Doctor (Moderator)

3:25-4:10PM Eastern (12:25-1:10PM Pacific)
The Future of UX Is CX: Changing the Way We Design for Our Customers

• Amar Braithwaite, Global Director of Creative Product, Instagram
• Fabian Birgfeld, Partner and Managing Director, W12 Studios
• John S. Couch, Chief Design Officer, BuzzCast
• Melanie Lantin, VP of Product Design and User Research, Magnolia Networks
• Shawn Johnson, Former GVP of Global Product and Design, Discovery+ (Moderator)

4:10-4:55PM Eastern (1:10-1:55PM Pacific)
FAST Service Roundtable: The Opportunities of Being a FAST Platform

• Andrea Clarke-Hall, Head of Global Business Development, Tubi
• Chris Yates, General Manager of Digital, Redbox
• Gavin Bridge, Senior Media Analyst, Variety Intelligence (Moderator)
• Jennifer Stamm, Head of Marketing, Haystack News
• Navdeep Saini, CEO, DistroTV
• Scott Ehrlich, SVP of Growth Networks and Content, Sinclair Broadcast Group

5:00-5:25PM Eastern (2:00-2:25PM Pacific)
Putting the TV in NFT: Embracing the Blockchain Future for Animated IP: A Fireside Chat with Scott Greenberg, CEO of Blockchain Creative Labs (a FOX Entertainment Company)

• Lisa Crawford, Host, “Televisionation: Screen Culture”
• Scott Greenberg, CEO, Blockchain Creative Labs

5:25-6:05PM Eastern (2:25-3:05PM Pacific)
Presentation of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television

Announcing the Finalists of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television
 

CEREMONY at TVOT LIVE! 2022 – MONDAY, JANUARY 10, 2022
5:25 PM Eastern / 2:25 PM Pacific

ITVT is pleased to announce the finalists of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television.

The winners of the Awards will be announced on January 10th during a ceremony at our upcoming virtual conference, TVOT LIVE! 2022 (January 10th-13th; view the show agenda here; register to attend here; registration is free).

The finalists for the Award for Most Significant Impact (i.e. the company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year—i.e. September 9th, 2020 through November 17th, 2021) are:

• The Media Rating Council (MRC)
• Pearl TV
• The Video Advertising Bureau (VAB)

The finalists for the Award for Most Significant Newcomer (i.e. the company or organization that was the most significant newcomer/breakthrough player of the past year) are:

• Evoca
• QTT
• Struum

The finalists for the Award for Most Significant Technology—Infrastructure (i.e. the company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year) are:

• Firstlight Media
• Mediaocean
• Synamedia

The finalists for the Award for Most Significant Technology—Advertising and Commerce (i.e. the company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year) are:

• Beachfront Media
• Reelgood

The finalists for the Award for Most Significant Technology—Content (i.e. the company or organization that launched the most innovative and disruptive content-related technology of the past year) are:

• Minerva Networks
• Spherex
• Whip Media

The finalists for the Award for Most Significant Technology—Measurement and Data (i.e. the company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year) are:

• 605
• iSpot.tv
• TVSquared

The finalists for the Award for Achievement in Advanced Advertising (i.e. he company or organization that demonstrated the greatest achievement in advanced advertising this past year) are:

• Centriply
• ThinkAnalytics
• VIZIO

The finalists for the Award for Achievement in Local Broadcasting (i.e. the company or organization that demonstrated the greatest achievement in local broadcasting this past year) are:

• Comscore
• Evoca
• MadHive

The finalists for the Award for Achievement in Streaming/OTT/CTV (i.e. the company or organization that demonstrated the greatest achievement in streaming, OTT or connected TV this past year) are:

• GeoComply
• Premion
• VIZIO

The finalists for the Award for Achievement in Pay-TV (i.e. the company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year) are:

• Fubo TV
• Paramount+
• Philo

The finalists for the Award for Achievement in Research and Analysis (i.e. the company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year) are:

• BIA Advisory Services
• Innovid
• TV[R]EV

The finalists for the Award for Leadership in the Coronavirus Era (i.e. the company, organization or individual that has demonstrated the most notable leadership in meeting the challenges posed to the interactive/multiplatform TV industry by the Coronavirus/Covid-19 pandemic) are:

• iSpot.tv
• Video Call Center

The finalists for the Award for Individual Leadership (i.e. an individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward) are:

• Jo Kinsella, President, TVSquared
• Mike O’Donnell, CRO, Platform Business, VIZIO
• Sean Cunningham, President and CEO, VAB

The finalists for the ITV All-Star Award (i.e. an individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame) are:

• Carol Hinnant, CRO, Comscore
• Marcien Jenckes, President of Advertising, Comcast
• Tal Chalozin, CTO, Innovid

Congratulations to all the finalists! And a big Thank You to all the Judges, who were very generous with their time and attention to this selection process! We deeply appreciate all the effort everybody went through to get us to this point.

(NOTE:  Judges were recused from categories where they or their company were nominated).