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TUESDAY, JANUARY 11TH  Today (Tuesday, January 11th) is day two of TVOT LIVE! 2022. It features sessions on Audience Measurement and more. The TVOT Measurement Track is sponsored by Comscore. ![](https://mcusercontent.com/f915b505b3106d7080636fdc2/images/0e940218-779d-4728-da86-4c5f60b3b486.jpg) Register here (registration is free). View the full agenda here. Here’s the schedule for today: 11:00-11:05AM Eastern (8:00-8:05AM Pacific) Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT 11:05-11:30AM Eastern (8:05-8:30AM Pacific) Leader of the Track Session: The Future of Everywhere: Creating a Common Audience Definition Across Platforms ![](https://itvt.com/wp-content/uploads/2022/01/TVOT-LIVE-2022-PANEL-HOT-TOPIC-LOFTRACK-22-b-300x138.png) - Chris Wilson, Chief Commercial Officer, Comscore
- Kevin Arrix, SVP, DISH Media
11:30AM-12:20PM Eastern (8:30-9:20AM Pacific) Elevating Measurement: Delivering on a Cross-Platform Promise ![](https://itvt.com/wp-content/uploads/2022/01/TVOT-LIVE-2022-PANEL-HOT-TOPIC-LOFTRACK-130b-300x138.png) - Brenda Tuohig, SVP of Global Data Partnerships, The Trade Desk
- Jeremy Haft, CRO, Channel Factory
- Rachel Gantz, GM of Activation Solutions, Comscore (Moderator)
- Sargi Mann, EVP and Head of Digital Strategy and Investments, Havas Media
12:20-12:45PM Eastern (9:20-9:45AM Pacific) Presentation: The TV Industry in the Year Ahead - Ron Pinelli, SVP of Digital Research and Standards and Associate Director, Media Rating Council (MRC).
12:50-1:40PM Eastern (9:50-10:40AM Pacific) Moneyballing Media: How Big Data Is Transforming TV ![](https://itvt.com/wp-content/uploads/2021/09/MarketCast-Logo-300x69.jpg) - Howard Shimmel, President, Janus Strategy & Insight
- Josh Chasin, Chief Measurability Officer, VideoAmp
- Michael Vinson, Chief Research Officer, Comscore
- Tom Weiss, Chief Data Scientist, MarketCast (Moderator)
- Tracey Scheppach, CEO, Matter More Media
1:40-2:50PM Eastern (10:40-11:50AM Pacific) Fresh Perspectives in Measurement Innovation (3-Panel Session) ![](https://itvt.com/wp-content/uploads/2021/11/vab-tagline-300x141.png) ![](https://itvt.com/wp-content/uploads/2021/11/Vizio.png) - Aleck Schleider, CRO, Blockgraph
- Carol Hinnant, Chief Revenue Officer, Comscore
- Craig Berlingo, Chief Product Officer, MadHive
- Hamid Qayyum, EVP of Products and Marketing, Stirista
- Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
- James Shears, VP of Global Business Development, Conviva
- Jessica Hogue, GM of Measurement and Industries, Innovid
- Ken Norcross, Senior Director of Data Strategy, VIZIO
- Sean Cunningham, President and CEO, VAB (Moderator)
- Tom Keaveney, President, 605
3:15-4:00PM Eastern (12:15-1:00PM Pacific) The Emerging Cross-Platform Measurement Landscape: An Industry View into Alternative Providers - Andrea Zapata, Head of Research, Data and Insights, WarnerMedia
- Bharad Ramesh, Executive Director, Research and Investment Analytics, GroupM
- Jane Clarke, CEO and MD, CIMM (Moderator)
- Nathalie Bordes, EVP of Measurement for Marketers, ANA
- Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation/President, CBS Vision
4:00-4:50PM Eastern (1:00-1:50PM Pacific) How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace? (2-panel session) - Bharad Ramesh, Executive Director, Research and Investment Analytics, GroupM
- Caroline Horner, Chief Product Officer, 605
- Dan Aversano, SVP of Data, Analytics and Advanced Advertising, Univision
- David Algranati, Chief Product Officer, Comscore
- Deirdre Thomas, Managing Director, US Audience Measurement Business Development and Sales, Nielsen
- Howard Shimmel, President, Janus Strategy & Insights (Moderator)
- Jonathan Steuer, EVP of TV Strategy, VideoAmp
- Travis Scoles, SVP of Advanced Advertising, ViacomCBS
4:55-5:40PM Eastern (1:55-2:40PM Pacific) Measuring the Future: What Companies Are Doing to Be Ready for TV (Video) Measurement in 2030. - Bryon Schafer, SVP of Research, Vevo
- Helen Katz, EVP of Research, Publicis Media (Moderator)
- Jed Meyer, SVP/Media Domain Leader, North America, Kantar
- Michael Vinson, Chief Research Officer, Comscore
- Rob Jayson, EVP of Insights and Analysis, USIM
5:40-6:05PM Eastern (2:40-3:05PM Pacific) Fireside Chat: Shobana Radhakrishnan, Senior Engineering Director, Google TV, in Conversation with Colin Dixon, Chief Analyst, nScreenMedia - Shobana Radhakrishnan, Senior Engineering Director, Google TV
- Colin Dixon, Chief Analyst, nScreenMedia
  TVOT WEB SITE SPEAKERS PAGE INTERACTIVE/SEARCHABLE SCHEDULE FULL SCROLLABLE SCHEDULE
-- Click here (https://tvotshow.com) to register for TVOT LIVE! New Year 2022. |