Issue 43.14 - January 11, 2021

Comscore TVOT Audience Measurement Leader-of-the-Track Keynote and Panel

TUESDAY, JANUARY 11TH
 

ITVT is pleased to announce Comscore’s Audience Measurement Leader-of-the-Track keynote and panel at our virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

TUESDAY, JANUARY 11TH

11:05-11:30AM Eastern (8:05-8:30AM Pacific)
Main Stage
Leader of the Track Session: The Future of Everywhere: Creating a Common Audience Definition Across Platforms

Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise. Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond.

11:30AM-12:20PM Eastern (8:30-9:20AM Pacific), January 11th
Main Stage
Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality will be critical. In this session, hear from industry leaders on their views of the importance of true cross-platform measurement across linear TV, connected TV (CTV), desktop, and mobile. Join us for a conversation on how the world of media measurement will change in 2022, and on whether the industry will finally deliver on the promise of an elevated cross-platform value exchange. Panelists include:

• Brenda Tuohig, SVP of Global Data Partnerships, The Trade Desk
• Jeremy Haft, CRO, Channel Factory
• Rachel Gantz, GM of Activation Solutions, Comscore (Moderator)
• Sargi Mann, EVP and Head of Digital Strategy and Investments, Havas Media