Issue 43.17 - January 12, 2021

Day Three of the TV of Tomorrow Show—TVOT LIVE! 2022: Keynote by Comcast’s Jenckes; Sessions on CTV, NEXTGEN TV, Local Broadcasting, New Ad Formats, and More

Today (Wednesday, January 12th) is day three of TVOT LIVE! 2022. It features a keynote fireside chat between Marcien Jenckes, President of Advertising at Comcast Cable, and Scott Schiller, Global CCO of ENGINE; sessions on CTV, NEXTGEN TV, Local Broadcasting, and more.

Register here (registration is free).

View the full agenda here.

Here’s the schedule for today:

11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT

11:05-11:40AM Eastern (8:05-8:40AM Pacific)
The Future of Television: The Intersection of Innovation and Change

• Marcien Jenckes, President of Advertising, Comcast Cable
• Scott Schiller, Global Chief Commercial Officer, ENGINE

11:40AM-12:20PM Eastern (8:40-9:20AM Pacific)
What Would You Do If You Ran___?

• Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV
• Colin Dixon, Chief Analyst, nScreenMedia
• Mike Bloxham, EVP of Global Media and Entertainment, Magid
• Rick Howe, The iTV Doctor (Moderator)
• Sherry Brennan, EVP and General Manager, Whip Media

12:25-1:05PM Eastern (9:25-10:05AM Pacific)
The Emerging Smart TV Ecosystem

• Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
• Claudio Marcus, VP of Strategy, Comcast Advertising
• John Gee, Chief Business Development Officer, LG Ads
• Justin Evans, Global Head of Analytics and Insights, Samsung
• Travis Hockersmith, VP of Platform+, VIZIO

1:05-1:50PM Eastern (10:05-10:50AM Pacific)
It's Advertising, but Not As We Know It: Innovating Ad Formats for Modern Audiences and Tech

• Adam Gerber, Executive Director of US Investment Strategy, GroupM
• Josh Feldman, CMO, NBCUniversal Advertising Sales and Partnerships
• Mike Bloxham, EVP of Global Media and Entertainment, Magid (Moderator)
• Nathalie Bordes, EVP of Measurement for Marketers, ANA
• Rick Mandler, VP of Growth Strategy, Comcast Advertising

1:50-2:35PM Eastern (10:50-11:35AM Pacific)
Connected TV’s Growth in the Local TV Market

• Benny Bennafield, Partner and CMO, Propellant Media
• Kevin Dunaway, VP of Affiliate Relations and Content Development, Syncbak and VUit
• Kristin Wnuk, Head of Local/Director of Sales, Roku
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
• Ron Stitt, General Manager of NewsOn, Sinclair Broadcast Group

3:00-3:10PM Eastern (12:00-12:10PM Pacific)
Presentation: Anne Schelle, Managing Director of Pearl TV

3:10-3:50PM Eastern (12:10-12:50PM Pacific)
NEXTGEN TV Service and Receiver Adoption

• Adam Ware, VP of Growth Networks and Content, Sinclair Broadcast Group
• Bill Hague, EVP, Magid (Moderator)
• Bonnie Barclay, President, The Branding Iron
• Nick Colsey, VP of Business Development, Sony
• Tim Carroll, Senior Director of Sound Technology, Dolby Laboratories

3:55-4:35PM Eastern (12:55-1:35PM Pacific)
Where Is the Early ROI of NEXTGEN TV for Broadcasters?

• Anne Schelle, Managing Director, Pearl TV (Moderator)
• Catherine Badalamente, Chief Innovation Officer, Graham Media Group
• Shawn Makhijani, SVP of Business Development and Strategy, NBCUniversal Television and Streaming/SVP of NBC Spot On
• Skip Flenniken, AVP of Business Development, Sinclair Broadcast Group
• Umair Hussain, Associate Partner, Red Chalk Group

4:35-5:15PM Eastern (1:35-2:15PM Pacific)
ATSC 3.0 Data-Delivery Opportunities

• John Hane, President, BitPath
• Madeleine Noland, President, ATSC
• Mark Corl, SVP of Advanced Technology Development, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content (Moderator)

5:20-6:05PM Eastern (2:20-3:05PM Pacific)
Realizing the Potential of CTV Advertising

• Alice Sylvester, Partner, Sequent Partners (Moderator)
• Andre Swanston, SVP, Media and Entertainment Vertical, TransUnion
• Diana Horowitz, SVP of Advertising Sales, FuboTV
• Jason Schifrien, Go-To-Market for Advertising Products, Roku
• Scott Turner, Director of Business Development and Agency Partnerships, VIZIO Ads
• Tal Chalozin, Co-Founder and CTO, Innovid