Issue 43.30 - February 8, 2022

Televisionation: Nathalie Bordes, EVP of Measurement for Marketers, ANA

Watch On-Demand!
 

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and describes the ANA’s work on enabling unduplicated reach and frequency, developing a “virtual people ID” methodology, and implementing its Cross-Media Measurement initiative.

More! https://itvt.com/televisionation

TVOT LIVE! 2022: Thanks for Your Participation; and How to Watch Sessions On-Demand

ITVT would like to extend a big Thank You to all the sponsors, speakers, moderators and attendees who made our recent virtual TV of Tomorrow Show event, TVOT LIVE! New Year 2022, such a big success! We are very grateful and appreciative of all your participation and support.

Nearly all of the show’s panels and keynotes are now available on-demand to registered attendees. If you are already registered, you can access them using the following steps:

• Go to this page: https://events.hubilo.com/tvotlive2022
• Enter your email address and press the “Continue With Email” button
• Check your inbox for your 4-digit log-in code (if, for some reason, you don’t receive a log-in code, please use the bypass code: “tvotlive22”)
• Enter the log-in code in the designated field on the Log-In Page and press the “Verify” button
• Create a password or click “Skip” and you will be in!
• Once you are in, select “Schedule” from the navbar at the top of the page
• Click the blue “Watch Session” button next to the listing for the session you’d like to watch

Watch On-Demand!

If you’re not already registered, email tracyswedlow@gmail.com to be registered retroactively.

THANK YOU!