Issue 43.65 - May 20, 2022

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Televisionation Friday Fireside: DeepIntent CMO, Marcella Milliet Sciorra


Watch On-Demand!

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.


For many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent’s targeting can market more than healthcare-related products: everything from shoes to pickup trucks. A fascinating Friday Fireside conversation.

#televisionation #fridayfireside @rickhowe 
@MarcellaSciorra

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Televisionation Archive! https://itvt.com/televisionation

THANKS TO THESE SPONSORS!

Register for TVOT SF 2022!

TV of Tomorrow Show (TVOT) SF 2022 to Take Place in Spectacular New Location, October 12th-13th

  • Our First In-Person Conference Since 2019 Will Showcase 150+ Speakers, New Participatory Roundtable Discussions, and “TVOT at Nite,” an Evening Event Featuring Firepits, Food Trucks, Mini-Golf and Other Networking Activities

ITVT is pleased to announce that our next TV of Tomorrow Show event, TVOT SF 2022, will take place in San Francisco, October 12th and 13th, in-person!

We’re also pleased to announce that the show is moving to a new home that is even more beautiful than its previous location: The General’s Residence in Fort Mason, directly overlooking Alcatraz Island and the San Francisco Bay, and just a short distance from Fisherman’s Wharf, Ghirardelli Square and many other famous San Francisco attractions, as well as multiple world-class hotels.

tvotshow.com  @tvotshow  #tvotsf


TVOT SF 2022 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

As always, the event will offer the chance not just to hear from, but to meet and interact with, the people who are shaping the future of the television and advertising industries. Not only does the new venue offer a uniquely intimate, inspiring and pleasant space in which members of the TVOT community can catch up with old friends and associates, make new contacts, and pursue new business opportunities, but the event will include a number of highly participatory roundtable discussion sessions led by prominent industry experts, as well as “TVOT at Nite,” an evening get-together in San Francisco’s trendy South Beach neighborhood, featuring firepits, food trucks, drinks, mini-golf and other fun networking activities.

 

Of course, TVOT events are distinguished above all by the quality of the speakers they attract and by the groundbreaking discussions and new insights that those speakers generate and inspire—and TVOT SF 2022 will be no exception! We’ll be announcing the upcoming show’s speakers and sessions later in the summer; however, to give you a sense of the unparalleled quality of TVOT’s speaker line-up and editorial agenda, here are links to:

  • The speaker line-up for our most recent show, TVOT LIVE! 2022, which took place last January
  • The editorial agenda for our most recent show

For Testimonials from past TVOT speakers, sponsors and attendees, please click here.

 

TICKETS:

Seating is limited at TVOT’s new venue, so we strongly encourage you to register as soon as possible. To purchase your tickets, click here.

  • Tickets are currently available at the special super-early-bird rate of $975, which represents a 40% discount on the full price.
  • From July 1st through July 31st, tickets will be priced at $1075; from August 1st through August 31st, they will be priced at $1175; and from September 1st through October 13th, they will be priced at $1375
  • To find out about special group rates (three or more), as well as special rates for industry analysts, PR professionals, bootstrappers, students and other qualified parties, contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.

 

SPONSORSHIP OPPORTUNITIES:


THANKS TO THESE SPONSORS!

DISH Media | Philo | Reelgood | Centriply | Imagine Communications | Octillion | Verimatrix | Pearl TV | Canoe | Breakaway Communications


TVOT SF 2022 offers multiple sponsorship opportunities, each designed to ensure maximum marketing exposure for your company–at the event itself, in our ITVT newsletter and our Televisionation podcasts, and on our Web sites and social media channels. As a sponsor, you have such options as:

  • becoming the Presenting Sponsor, a role that not only gives your company a unique degree of visibility at the show, but provides numerous other benefits in addition (inquire for details);
  • becoming a Leader of the Track, allowing your company to raise its profile with TVOT’s audience of industry professionals by sponsoring a block of panels and keynotes in an area in which you are innovating (available topics include Audience Measurement, Attribution, Addressable Advertising, Local Broadcasting, ATSC 3.0/NEXTGEN TV, Streaming–or another topic that you prefer);
  • organizing a Hot Topic panel or keynote session, focused on an industry issue of importance to your company;
  • organizing an interactive roundtable discussion session on a key issue;
  • having your company’s logo and branding featured prominently at the show;
  • supporting live-streaming, in order to bring TVOT SF 2022 to an international audience;
  • sponsoring breakfast, lunch, coffee or snacks;
  • sponsoring a cocktail party on the lawn, overlooking Alcatraz and the San Francisco Bay;
  • sponsoring our “TVOT At Nite” get-together (firepits, food trucks, mini-golf and more) in San Francisco’s South Beach neighborhood.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company’s specific communications needs.

If you would like to find out more about sponsoring TVOT SF 2022, email us at tracyswedlow@gmail.com or call 415-608-4766.


SPEAKING OPPORTUNITIES:


We are now accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among conferences, TVOT features an agenda that is developed through ongoing dialog with the industry.

Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.


STAYING SAFE:

Fort Mason, where our new facility is located, is part of the Golden Gate National Recreation Area, and we will be observing all applicable federal Covid-19 safety regulations and guidelines.

 

TOPICS IN FOCUS:


The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show.

However, some of the issues that we expect to explore at TVOT SF 2022 can be found here:

 


tvotshow.com  @tvotshow  #tvotsf

Happy to talk with you about the event! -- The TVOT Team

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In addition to our TVOT conferences, we produce custom, white-label in-person and virtual events for corporate clients, as well as Webinars and other video content. For more information, contact us at tracyswedlow@gmail.com.

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