Issue 43.70 - June 15, 2022

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Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More


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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.

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Televisionation Archive! https://itvt.com/televisionation

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Register for TVOT SF 2022!

TV of Tomorrow Show (TVOT) SF 2022 to Take Place in Spectacular New Location, October 12th-13th

  • Our First In-Person Conference Since 2019 Will Showcase 150+ Speakers, New Participatory Roundtable Discussions, and “TVOT at Nite,” an Evening Event Featuring Firepits, Food Trucks, Mini-Golf and Other Networking Activities

ITVT is pleased to announce that our next TV of Tomorrow Show event, TVOT SF 2022, will take place in San Francisco, October 12th and 13th, in-person!

We’re also pleased to announce that the show is moving to a new home that is even more beautiful than its previous location: The General’s Residence in Fort Mason, directly overlooking Alcatraz Island and the San Francisco Bay, and just a short distance from Fisherman’s Wharf, Ghirardelli Square and many other famous San Francisco attractions, as well as multiple world-class hotels.

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Seating is limited at TVOT’s new venue, so we strongly encourage you to register as soon as possible. To purchase your tickets, click here.

  • Tickets are currently available at the special super-early-bird rate of $975, which represents a 40% discount on the full price.
  • From July 1st through July 31st, tickets will be priced at $1075; from August 1st through August 31st, they will be priced at $1175; and from September 1st through October 13th, they will be priced at $1375
  • To find out about special group rates (three or more), as well as special rates for industry analysts, PR professionals, bootstrappers, students and other qualified parties, contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.

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In addition to our TVOT conferences, we produce custom, white-label in-person and virtual events for corporate clients, as well as Webinars and other video content. For more information, contact us at tracyswedlow@gmail.com.

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