Issue 44.30 - October 21, 2022

Televisionation Friday Fireside: Orlando Wood, Chief Innovation Officer for System1 Group

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines advertising’s effectiveness. It’s a fascinating discussion that has immediate applicability as streamers like Netflix look to not only introduce advertising, but to essentially re-invent the way advertising communicates with consumers.
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A big thanks to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!

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Televisionation Archive! https://itvt.com/televisionation