Issue 44.44 - November 15, 2022

Ad Buying and Selling in a Convergent World at TVOT SF 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was a Hot Topic session, sponsored by Imagine Communications:

It’s All TV: Ad Buying and Selling in a Convergent World
Imagine Communications Hot Topic Session

FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? How do media companies and brands derive maximum value in this new golden age where premium TV content is fully accessible across screens and devices? How do you plan, buy, sell, deliver and measure advertising campaigns to reach this highly valuable and rapidly fragmenting audience? This panel of experts will debate the present state of cross-platform TV advertising and the path to true convergence. Panelists include:

• Ben Antier, CEO, Publica
• Inderpreet Sandhu, Head of TV Ads Platform, Google
• Julian Zilberbrand, EVP of Advanced Media, Paramount
• Seema Patel, SVP of Data Partnerships, TelevisaUnivision
• Steve Reynolds, President, Imagine Communications (Moderator)

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!

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Televisionation Archive! https://itvt.com/televisionation
TVOT SF 2022 Video Archive!  https://itvt.com/tvot-videos