Issue 44.71 - February 8, 2023

Introducing Televisionation Curren¢y, a New Podcast on Measurement, Data, Audiences and More

Length: 14:09
ITVT is pleased to present the premiere episode of Televisionation: Curren¢y, our new podcast devoted to measurement, data, audiences and more.

Our first guest is Howard Shimmel, Head of Strategy at datafuelX and former Chief Research Officer at Turner Broadcasting, who’ll be a regular presence on Televisionation: Curren¢y. Among other things, we discuss what will be happening with alternative measurement currencies at the Upfronts; Nielsen’s recent launch of its Nielsen ONE platform; the role of consent in audience measurement; and more.

(If you or your company are interested in appearing on or sponsoring Televisionation: Curren¢y, email tracyswedlow@gmail.com)