Issue 44.91 - March 22, 2023

Getting to Grips with FAST: a Primer on Free Ad-Supported Streaming TV

ITVT and The TV of Tomorrow Show (TVOT) are pleased to present a new ON-DEMAND CLASS (one hour - only $100) from our long-time collaborator, Colin Dixon, Founder of nScreenMedia.
 

If you need to get up to speed on the Free Ad-Supported Streaming TV (FAST) market, this class is for you. Whether you are new to or immersed in the market, we’ve got you covered. The major sections of the one hour class are:
 

• Clear definitions for the confusing and overlapping FAST market terminology
• The size of the market and key drivers impacting it
• The Top FAST services and their superpower, including YouTube, Pluto TV, Tubi, and The Roku
• Channel
• Where the ads come from, why targeting matters, and typical ad values
• The market outlook includes growth, challenges, and what to expect in 2023 and beyond

The class leverages the very latest data putting it in context, so you leave understanding the dimensions of the FAST market, why it got that way, and where it is going.

So, grab your notebook, and let’s get started!

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About Colin Dixon and nScreenMedia: Colin Dixon created nScreenMedia as a resource to the Digital Media Industry as it transitions to the new infrastructure for multi-screen delivery. He brings a wealth of knowledge on the Digital TV, Over-the-Top and IPTV spaces garnered from his 15 years working in those industries. Before founding nScreenMedia, he spent 7 years as an analyst and partner with The Diffusion Group. Previously he held senior executive positions at Microsoft/WebTV, Liberate and Oracle delivering products and services to the Cable, Satellite and IPTV industries.

Mr. Dixon is the author of many reports and opinion pieces including What Millennials Want from TV. He holds Bachelors and Masters Degrees in Electrical Engineering and has post-graduate business education experience from Stanford.

Mr. Dixon is a frequent speaker and moderator at many industry events such as NAB, CES, TVOT and TV Connect, IBC and BroadbandTVcon. Mr. Dixon was also nominated one of IPTV’s Top 50 People by IPTV Evangelist.
 

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.