Issue 44.95 - March 28, 2023

Televisionation: Curren¢y: Lynette Kaylor, SVP/Head of North American Sales at Fubo

This episode features Lynette Kaylor, SVP/Head of North American Sales at “sports-first” streaming-TV service, Fubo, which last week announced it was rebranding from FuboTV. Among other things, Kaylor outlines Fubo’s achievements over the past year, explains why the company works very hard to ensure “measurement outcomes,” discusses how it uses data to power addressable advertising on its platform, casts light on its plans to implement interactivity and new ad formats, and more.

Just Four Days Left to Purchase Discount Tickets to TVOT SF 2023

Spring Discount Ends at
Midnight, Friday March 31st

Spring Discount registration for TVOT San Francisco 2023 (May 24th and 25th) ends just four days from now, at midnight, Friday March 31st.

Spring Discount registration allows you to attend TVOT SF 2023, which will include the presentation of the 19th Annual Awards for Interactive and Multiplatform Television, for just $1,175, representing a $200 discount on the full price of a ticket.

To take advantage of this discounted pricing, click here: https://tvotsf2023.rsvpify.com

• From April 1st through May 25th, tickets will be priced at $1,375.

Please note that we also offer special group rates (two or more), including a package for eight or more that includes a reserved, branded table at the Leadership Awards presentation. For more information on group rates, click here or contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.

For more information about TVOT SF 2023—including issues in focus, the event’s spectacular new home, The General’s Residence in Fort Mason, and more—please go to our Web site: https://tvotshow.com

Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or tracyswedlow@gmail.com

TVOT SF 2023 will feature over 150 speakers, including such luminaries as:

• Adam Dornbusch, CEO, EnTribe
• Adam Gaynor, CRO, Gamut
• Aileen Del Cid, Head of Marketing, Samsung TV Plus
• Albert Thompson, Managing Director of Digital, Walton Isaacson
• Allison Dollar, CEO, Interactive Television Alliance
• Andre Swanston, Founder and Former CEO, Tru Optik
• Andy Brown, CEO, The Attention Council (tentatively confirmed)
• Andy Yeatman, Managing Director, Americas, Moonbug Entertainment
• Anne Schelle, Managing Director, Pearl TV
• Archana Anand, Chief Business Officer, Zee5
• Ben Serridge, Director of Product Management, Google TV
• Benjamin Vandegrif, VP of Measurement Solutions, VAB
• Bill Hague, EVP, Magid
• Brett Hurwitz, Business Lead, Addressable TV, Yahoo
• Brian Kline, President, Penthera
• Charbel Makhoul, GM/VP of Product Management, Data Science and Analytics, VIZIO
• Charles Manning, CEO, Kochava
• Chris Ambrozic, GM of Discovery, Xperi
• Chris Knight, President and CEO, Gusto Worldwide Media
• Chris Pfaff, CEO, Chris Pfaff Tech Media
• Chris Pizzurro, CEO, Leap Media Group
• Christina Ruiz, Director of Product Marketing, VIZIO Ads
• Claire McHugh, CEO, Axonista
• Colin Dixon, Principal Analyst, nScreenMedia
• Damian Pelliccione, CEO, REVRY
• Danielle Brown, SVP of Data Enablement and Category Strategy, Disney Advertising
• Dan Elddine, GM of CTV Data Partnerships, The Trade Desk
• Dan Keston, Head of Content, Swerve TV
• Dave Morgan, CEO, Simulmedia
• Debi Pomerantz, Former SVP of Global Research and Consumer Insights, Warner Bros. Discovery
• DeShuna Spencer, CEO, kweliTV
• Elana Sofko, Chief Strategy Officer, Chicken Soup for the Soul
• Emily Kistner, Director of New Business and Identity Solutions, Adstra
• Evan Adlman, SVP of Advanced Advertising and Digital Partnerships, AMC
• Evan Bregman, GM of Streaming, Tastemade
• Evo Heyning, CEO/Executive Producer, Realitycraft
• Fred Godfrey, CEO, Origin Media
• Gavin Bridge, Senior Media Analyst, Variety
• Geir Skaaden, EVP and Chief Products and Services Officer, Xperi
• Greg Riker, CRO, ThinkAnalytics
• Halleh Kianfar, VP of Product Management, Gracenote
• Helen Katz, EVP of Research, Publicis
• Helen Lum, EVP, App Science
• Howard Shimmel, Head of Strategy, datafuelX
• Inderpreet Sandhu, Head of TV Ads Platform, Google
• James Lauzun, VP of Product, MagellanTV
• Jamia Bigalow, Head of Partner Marketing, Entertainment Devices and Services, Amazon
• Jarred Wilichinsky, SVP of Ad Operations, Paramount
• Jason Patton, SVP of Sales and Marketing, Verance
• Jennifer Mock Donohue, SVP, Disney Advertising Local
• Jesse Redniss, CEO, Qonsent
• Jim Louderback, Editor and Publisher, Inside the Creator Economy
• John Penney, Principal, Penney Consulting
• Jonathon Barbato, Co-CEO, Best Ever Channels
• Jon Giegengack, Principal, HUB Entertainment Research
• Jon Watts, Managing Director, CIMM
• Jordan Beilin, Senior Director of Advanced Advertising, Spectrum Reach
• Josh Chasin, Chief Measurability Officer, VideoAmp
• Julian Zilberbrand, EVP of Advanced Media, Paramount
• Kate Scott-Dawkins, Global President of Business Intelligence, GroupM
• Kevin Arrix, SVP, DISH Media
• Larry Allen, GM of Data and Addressable Enablement, Comcast Advertising
• Lauren Wetzel, COO, InfoSum
• Liz Huszarik, Former Chief Research Officer, WarnerMedia
• Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal
• Mallory Armstrong, Head of Global TV Data Strategy, Yahoo
• Manish Bhatia, Chief Growth and Product Officer, Media Division, Kantar
• Mark Corl, SVP of Advanced Technology Development, Triveni Digital
• Mark Hoebich, EVP/Head of Film and TV, Luminate
• Mark Rotblat, CRO, Tubi
• Matt Farina, SVP of Content Distribution, NBCUniversal
• Matt McDonald, Global Head of Connected TV and Streaming, Google
• Matt Van Houten, SVP of Ad Sales, DirecTV
• Mike Bloxham, EVP of Global Media and Entertainment, Magid
• Monica Williams, SVP of Digital Products and Operations, NBCUniversal
• Nadine Krefetz, Contributing Editor, Streaming Media Magazine
• Nick Colsey, VP of Business Development, Sony
• Oliver Lietz, CEO, nanocosmos
• Paul Verna, Principal Analyst and Head of Digital Advertising and Media, Insider Intelligence
• Pete Doe, Chief Research Officer, Nielsen
• Rachel Dillon, EVP of Sales and Marketing, Strategus
• Radha Subramanyam, Chief Research and Analytics Officer, CBS
• Ramsey McGrory, Chief Development Officer, Mediaocean
• Rick Ducey, Managing Director, BIA Advisory Services
• Rick Howe, The iTV Doctor
• Rick Mandler, VP of Growth Strategy, Comcast Advertising
• Rob Jayson, EVP of Insights and Analytics, USIM
• Robinne Eller, Head of Product, Streaming Channels, Starz
• Ron Pinelli, SVP of Digital Research and Standards, MRC
• Scott Schiller, Executive in Residence, Progress Partners
• Seema Patel, SVP of Data Partnerships, TelevisaUnivision
• Shailley Singh, EVP of Product/COO, IAB Tech Lab
• Stuart Schwartzapfel, EVP of Media Partnerships, iSpot.TV
• Tameka Kee, Deputy Managing Director, CIMM
• Tim Hanlon, CEO, The Vertere Group
• Tom Link, CEO, MuxIP
• Yan Liu, CEO, TVision Insights
• Zane Vella, Co-Founder, FormatLab US

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.