Issue 45.06 - April 13, 2023

Talk Back to Television: Jon Giegengack, Principal of Hub Entertainment Research, on Content Discovery

Talk Back to Television welcomes Jon Giegengack, Principal of Hub Entertainment Research. Jon shares the frustration all of us (whether we’re in the Television industry or not) feel when “we just want to watch a show.” We don’t know what’s available, and if we’re lucky enough to learn about something interesting, WE DON’T KNOW WHERE TO FIND IT! Is this any way to run an airline? (I don’t think so.)

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.