Issue 45.10 - April 19, 2023

Televisionation: Curren¢y: Cadent’s SVP of Global Partnerships, Mari Tangredi

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Mari Tangredi, SVP of Global Partnerships at advanced-advertising company, Cadent. Among other things, she explains how Cadent put together and uses an “identity spine,” gives us an overview of the company’s data providers and other partners, describes how it is working on making its offerings more efficient and future-proof and how it is trying to protect consumer privacy, shares her thoughts on why this has been “the year of the QR code,” and more.

Nominations Deadline for the Leadership Awards EXTENDED to Midnight, Friday April 21st

We have received multiple requests to extend the deadline for submitting nominations for the 19th Annual Awards for Leadership in Interactive and Multiplatform Television.

The new (and final) deadline is Midnight, Friday April 21st.

The Awards will be presented on May 24th at a ceremony at TVOT SF 2023.

An online nomination form is available here. In addition, supporting materials (e.g. headshots, screenshots, PowerPoints, PDFs, videos or other documentation that you wish to include as part of your nomination) can be sent to tracyswedlow@gmail.com or via a file-transfer service.
[PREVIOUS AWARD WINNERS]
The Awards recognize corporate and individual leadership in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):

Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. January 12th, 2022 through April 15th, 2023).

Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.

Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, OTT or mobile TV.

Most Significant Technology—Advertising and Commerce: The company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year.

Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.

Most Significant Technology—Measurement and Data: The company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year.

Most Significant Technology—Content Security: The company or organization that launched the most innovative and disruptive content-security technology of the past year.

Most Significant Design, User Interface or User Experience: The company or organization that created the most innovative and disruptive design or user interface/experience of the past year.

Programming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year, including new formats, new types of interactivity, content for new platforms, and more.

Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year.

Achievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data this past year.

Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.

Achievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming, this past year.

Achievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year.

Achievement in Pay-TV: The company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year.

Achievement in DEI: The company or organization that demonstrated the greatest achievement in furthering Diversity, Equity and Inclusion in the advanced-TV space this past year.

Achievement in Monetization: The company or organization that demonstrated the greatest achievement in monetizing TV this past year, through means such as advanced advertising, tcommerce, subscription, wagering and more.

Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.

Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.

ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.