Issue 45.15 - April 25, 2023

Televisionation: Curren¢y: Roku’s Head of Ad Marketing, Jordan Rost

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Jordan Rost, Head of Ad Marketing at Roku .Among other things, he shares his thoughts on Roku’s interactive and shoppable ads and their future; on the company’s data strategy; on its role in the JIC; on its goals and priorities for the Upfronts; on its plans for optimizing its platform’s user experience; and more.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.