Issue 45.21 - May 3, 2023

Televisionation Breakthrough: Daragh Ward, CTO of Shoppable-Video Solutions Company, Axonista

ITVT is pleased to present another episode of Televisionation: Breakthrough, our new podcast focusing on innovation of all kinds in the TV industry.

This episode features Daragh Ward, Co-Founder and CTO of Axonista, a Dublin, Ireland-based company best known for its shoppable-video solutions. Among other things, he explains how the company works with its customers and partners to connect innovation to business strategy, shares his thoughts on the applicability of AI and other emerging technologies to Axonista’s work, outlines the company’s future plans, and more.

Note: Axonista Co-Founder and CEO, Claire McHugh, will be speaking at TVOT SF 2023 (May 24th-25th in San Francisco; view the agenda here; and purchase your tickets here) on the following panel:

1:35-2:25PM, May 25th, Thursday
Dining Room
Reinventing Shoppable Video: The Magical Marriage of Data and Sell-Through

The cash register cha-ching rings sweetly for shoppable video by any of its names, permutations or delivery platforms. Whether we examine tcommerce, livestream shopping, classical direct response, mobile video clicks or bridges to/in retail, analysts forecast a happily-ever-after for this sector. Elements to the harmonious union between data and TV/video yielding a passel of profits include: supercharged targeting beyond basic demographics to include psychographics, tribes, reward and affiliate programs; harnessing the power of pop culture and lifestyle—trends, events, celebrity, brand ambassadors; predictive analytics that help campaign creative stay ahead of the curve; the Power of Good—converting affiliated cause organizations, philanthropic efforts and initiatives; the Power of Messaging—all hail retail therapy! 360 platform integration; and more efficient ways to offer CTAs (Calls-to-Action) just-in-time.

This session will bring together established leaders and emerging innovators in shoppable TV to explore this union and its implications. Panelists include:

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.