Issue 45.22 - May 4, 2023

Talk Back to Television: Gamut CRO, Adam Gaynor, on “Smoked Jalapeno Pepsi”

Talk Back to Television welcomes our friend Adam Gaynor, Chief Revenue Officer for Gamut. Adam takes us on a brief tour of Gamut, and details how the company will help Pepsi introduce their new (and completely made-up) flavor, “Smoked Jalapeno Pepsi,” in targeted markets to the right audience! Great fun, and educational.
 

Note Adam Gaynor will be speaking at TVOT SF 2023 (May 24th-25th in San Francisco; view the agenda here; and purchase your tickets here) on the following panel:
 

10:10-11:00AM, May 24th
Dining Room
Local CTV Advertising

This session will bring together representatives of local TV groups, agencies, and vendors to speak to the burgeoning local CTV market. Panelists will dissect and examine what’s going on from the buy and sell sides; and debate such topics as what the entry of Netflix means for this market; programmatic versus publisher-direct deals; which business verticals are growing CTV spending most and fastest; emerging technologies for programmatic, data-driven buying and attribution; and more. Panelists include:
 

• Adam Gaynor, CRO, Gamut
• Jennifer Mock Donohue, SVP, Disney Advertising Local
• Jordan Beilin, Senior Director of Advanced Advertising, Spectrum Reach
• Matt McDonald, Global Head of Connected TV and Streaming, Google
• Rachel Dillon, EVP of Sales and Marketing, Strategus
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

ITVT is pleased to announce the schedule of sessions (scrollable) (or interactive version) for the TV of Tomorrow Show, San Francisco 2023 (May 24th-25th at the General’s Residence in Fort Mason).

Tickets to TVOT SF 2023 (priced at $1,375) are still available for purchase here.

We will be announcing more details about a number of TVOT SF 2023 panels, firesides and presentations in upcoming issues of the ITVT newsletter.

The official Twitter hashtag of the show is #TVOTSF, and the official Twitter account is @TVOTshow.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.