Issue 45.24 - May 8, 2023

Disruptions in the Converging World of Streaming and Linear TV Ads: Data, AI, New Currencies and Big Tech Streamers

May 25th, Thursday
10:25-11:15AM
Dining Room

This session will explore a range of ongoing and still-emerging disruptions in the advanced-advertising space, addressing such questions as: How quickly will streaming ads overtake linear? Will they coexist, and if so, for how long? What is going on in TV and streaming ad measurement—will the “alt measurement movement” dethrone Nielsen? What about identity and data used for targeting and measurement—how do we know if it’s accurate and true? Does data quality matter? Will the world of streaming and TV ad buying operate just like ads on Google or Meta? And what about AI—will it transform how viewers find and navigate TV content? Will it create the ads we see? Will it change the way we think about advertising? Panelists include:

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.