Issue 45.28 - May 15, 2023

TVOT SF 2023 Fireside: Jennifer Mitchell, President of CBS Television Stations

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

9:50-10:20AM, May 25th
Dining Room
Fireside: Jennifer Mitchell, President of CBS Television Stations

In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has employed over the past two years to increase its stations’ viewing share in their markets, and will share her thoughts on the current state and future prospects of local TV in general. Issues to be addressed include: the role that experimentation and innovation have played in enabling San Francisco’s KPIX and other CBS-owned stations to grow their audience and advertiser base; how those stations are re-engaging viewers with local news; and more.

We’re looking forward to seeing you at the show!

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.