Issue 45.32 - May 19, 2023

New Perspectives on Subscriber Churn at TVOT SF 2023

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

May 24th

9:10-10:10AM,
Ballroom
New Perspectives on Subscriber Churn: Driving Growth in a Maturing Market
 

As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research reveals how services can optimize subscriber value through effectively managing churn, which—paradoxically—can sometimes be a positive indicator of growth! Mike Bloxham challenges some conventional wisdom with new data and promises to make you think differently about churn and growth in streaming. Followed by a panel discussion on the implications for the market. Panelists include:
 

• Debi Pomerantz, Former SVP of Global Research and Consumer Insights, discovery+
• Lisa Heimann, EVP of Analytics, Insights and Measurement, NBCUniversal
• Mike Bloxham, EVP of Global Media and Entertainment, Magid

We’re looking forward to seeing you at the show!

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

ITVT is pleased to announce the schedule of sessions (scrollable) (or interactive version) for the TV of Tomorrow Show, San Francisco 2023 (May 24th-25th at the General’s Residence in Fort Mason).

Tickets to TVOT SF 2023 (priced at $1,375) are still available for purchase here.

We will be announcing more details about a number of TVOT SF 2023 panels, firesides and presentations in upcoming issues of the ITVT newsletter.

The official Twitter hashtag of the show is #TVOTSF, and the official Twitter account is @TVOTshow.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.