Issue 45.34 - May 22, 2023

Simpli.fi TVOT SF 2023 Hot Topic Session:
Adding Value via ACR

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

May 25th

9:50-10:20AM
Ballroom
Adding Value via ACR: Planning Ahead from Informed Insights across Linear and CTV

Through enhanced measurement currency, we have the ideal opportunity for advertisers and CTV platforms to work together and maximize brand impact, campaign effectiveness, and ROAS. Join this session where Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, takes a deeper dive into insights that are available to help you drive performance.

About Jae Scarborough: Jae Scarborough is VP of Enterprise and Channel Sales at Simpli.fi, the leading Advertising Success Platform. Jae is a self-proclaimed digital media and tech nerd with over 17 years’ experience in marketing, digital advertising, cross-platform campaign development, and SaaS sales. He is married to his best friend, Jess, and father to their two daughters, Rikki and Jemma. Jae is a frequent speaker on Leadership and Sales Development and serves on multiple boards for organizations and causes to which he is passionate about.

About Simpli.fi: Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

More information on Simpli.fi’s CTV solutions is available here: https://simpli.fi/our-solutions/media-buying-solutions/programmatic-media/ctv

We’re looking forward to seeing you at the show!

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.