Issue 45.35 - May 22, 2023

Imagine Communications TVOT SF 2023 Hot Topic Session: Dynamic Trading in the US Ad Market

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

May 24th

10:10-11:00AM
Ballroom
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market

Linear ad revenue dominates the CTV arena, comprising over 80% of publisher revenue in the US. To foster innovation and increase revenue, the industry must embrace new, more efficient selling models. Dynamic trading has proven successful in international markets, offering an opportunity to optimize linear (live and streaming) ad revenues by strategically placing ads to target audiences at substantially lower operational costs. Join our panel of experts to explore the potential of dynamic trading in the US ad market, what’s required to make it happen, and how soon the change may come. Panelists include:

About Imagine Communications: Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on the company’s optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse Imagine Communications’ products, and the company’s software solutions drive close to a third of global ad revenue. Through continuous innovation, it is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. For more information, visit www.imaginecommunications.com

We’re looking forward to seeing you at the show!

ANNOUNCING THE SCHEDULE OF SESSIONS FOR TVOT SF 2023

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.