Issue 45.37 - June 7, 2023

Televisionation: Curren¢y: Nielsen Audience Measurement Chief Product Officer, Deirdre Thomas

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Deirdre Thomas, Chief Product Officer forNielsen Audience Measurement. Among other things, she discusses how Nielsen’s audience measurement division has been reorganized, the company’s goals for its new Nielsen ONE platform, how it secured MRC accreditation, how it views the US Joint Industry Committee (JIC), its plans for the future (including “the end journey of linking reach and frequency with outcomes”), and more.

TVOT SF 2023 Thanks and Slideshow

We would like to extend a big **Thank You** to all the sponsors, moderators, speakers, attendees and vendors who made TVOT SF 2023 such a huge success! It was a privilege to be able to spend time in your company, discussing and debating the future of our industry, and helping make and catalyze new friendships and collaborations between you.

We’ve put together a short slideshow of photos from the event, which you can view below.

Recordings of all the TVOT SF 2023 sessions will shortly be available to speakers and attendees. We will also be publishing photos from the event.

We will be announcing our next TVOT event in a few weeks. Stay tuned!

Once again, thank you so much for your participation and support.

Tracy Swedlow
Richard Washbourne

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.