Issue 45.47 - June 30, 2023

Televisionation Friday Fireside: Pete Scott, Chief Strategy Officer for Play Anywhere

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes television innovator Pete Scott, Chief Strategy Officer for Play Anywhere. We all know Scott from his long career in Emerging Media at Turner Broadcasting System and later at Warner Media, but his work at Play Anywhere takes the industry (literally) to a whole new level, with a personalization platform that drives increased user engagement and spend on betting, gamification, and e-commerce; and a clearinghouse that disburses revenue to all stakeholders with in-depth reporting and analytics.

Recordings of TVOT SF 2023 Sessions Now Available

ITVT is pleased to present audio recordings of all the sessions from TVOT SF 2023 (May 24th-25th in San Francisco).

Recordings are priced at $100 each, while the entire collection is priced at $2,625.

–> To purchase the ENTIRE COLLECTION, click here.

–> To purchase recordings of INDIVIDUAL SESSIONS, please click on the links below, which also include information on each session.

MAY 24TH

• Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT
• New Perspectives on Subscriber Churn: Driving Growth in a Maturing Market
• Panel on Panels
• Local CTV Advertising
• Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
• Web3 and TV for Real!?!
• Fireside: Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal
• Spin to Win at Advanced TV Brought to you by Centriply’s Tango Media Systems
• Presentation of the 19th Annual Awards for Leadership in Interactive and Multiplatform
• Innovation in Addressable I: Networks, MVPDs and Agencies
• Growing Up FAST
• Innovation in Addressable II: Technologists
• Buy or Sell? The Business of Television Production in 2023
• The Complexity of Household Addressability
• Retail Media Networks Enter Prime Time
• Identity in the Era of Streaming
• ATSC 3.0: Local Viewing Data, Measurement, Advanced Advertising
• Are New Ad Formats Bringing in Revenue?
• The Ad Campaigns of Tomorrow I: Planning, Buying, Delivering

MAY 25TH

• The Ad Campaigns of Tomorrow II: Measuring Success
• TV’s “Operating System”
• Adding Value via ACR: Planning Ahead from Informed Insights across Linear and CTV
• Fireside: Jennifer Mitchell, President of CBS Television Stations, Paramount
• Audience Measurement: Methodology and Application
• Disruptions in the Converging World of Streaming and Linear TV Ads: Data, AI, New Currencies and Big Tech Streamers
• Data-Driven Advertising: Too Much of a Good Thing?
• How Does Status Impact Brands and Content?
• The Future of Data Collaboration
• The Future of Streaming Monetization
• Reinventing Shoppable Video: The Magical Marriage of Data and Sell-Through
• JICs, MOCs, and Other Changes to US Audience Measurement
• ATSC 3.0: Enhanced Experiences – Bringing New Value to Broadcasters
• Branding in a Peak TV World: The Growing Influence of IP, Creators, and “Universes” on Subscriber Growth
• Driving Audience Engagement with Interactive Streaming
• Innovation in Streaming and CTV
• Turning Discovery into a Revenue Earner for Your Service

Photos from TVOT SF 2023

ITVT is pleased to present photos from TVOT SF 2023 (May 24th-25th in San Francisco).

We’ve organized the photos into the following categories:
 

• All Sessions
• Food
• Featured Moments
• Party
• 19th Annual Awards for Leadership

A special thanks to our photographer, Cynthia Smalley! And, of course, a big thanks to all the sponsors, moderators, speakers and attendees who made TVOT SF 2023 such a truly memorable and enjoyable event!
 

More TVOT Photos from previous events!

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.