Issue 45.48 - July 5, 2023

Televisionation: Curren¢y: Ian Baer, Founder and Chief Soothsayer of Sooth

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features ad-industry veteran, Ian Baer, Founder and Chief Soothsayer of Sooth, a strategic consultancy that seeks to “make marketing more successful for clients, creators and consumers…by decod[ing] human decision-making by measuring the precise emotional receptivity of any audience.” Among other things, he explains why Sooth approaches marketing from an emotional perspective, outlines the concept of emotional decision-making, describes how the company develops a “roadmap to empathy” for brands, and more.

Televisionation Currency Archive: https://itvt.com/swedlow-show

Photos from TVOT SF 2023

ITVT is pleased to present photos from TVOT SF 2023 (May 24th-25th in San Francisco).

We’ve organized the photos into the following categories:
 

• All Sessions
• Food
• Featured Moments
• Party
• 19th Annual Awards for Leadership

A special thanks to our photographer, Cynthia Smalley! And, of course, a big thanks to all the sponsors, moderators, speakers and attendees who made TVOT SF 2023 such a truly memorable and enjoyable event!
 

More TVOT Photos from previous events!

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.