Issue 45.50 - July 7, 2023

Televisionation Friday Fireside: Kerry Oslund, VP of Strategy and Business Development at Scripps

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Kerry Oslund, VP of Strategy and Business Development at The E.W. Scripps Company. Kerry takes us through a detailed conversation on how Scripps will make money from their deployment of ATSC 3.0 and NextGen TV: two specific strategies, one for immediate revenue and one for long-term growth, including the use of third-party marketing for data-casting sales. As I point out in the interview, “The margins are better on direct, the volume is significantly better on third-party.”

Televisionation Archive: https://itvt.com/televisionation

Photos from TVOT SF 2023

ITVT is pleased to present photos from TVOT SF 2023 (May 24th-25th in San Francisco).

We’ve organized the photos into the following categories:

A special thanks to our photographer, Cynthia Smalley! And, of course, a big thanks to all the sponsors, moderators, speakers and attendees who made TVOT SF 2023 such a truly memorable and enjoyable event!

More TVOT Photos from previous events!

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.