Issue 45.51 - July 11, 2023

Televisionation: Curren¢y: Alex Yip, Senior Solutions Architect for AppsFlyer

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Alex Yip, Senior Solutions Architect at mobile-measurement company, AppsFlyer. Among other things, he discusses the company’s integration with such players as Facebook, Google, TikTok and Twitter, its data cleanroom and other offerings, its work with Roku and other CTV companies, the impact of AI on the measurement and data space, and more.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.