Issue 45.56 - July 26, 2023

Televisionation: Curren¢y: Rob Jayson, EVP of Insights and Analytics at USIM

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Rob Jayson, EVP of Insights and Analytics at independent media agency, USIM. Among other things, he discusses the importance of upper funnel branding vs. complete dependency on data tracking, explains how USIM is working to provide its clients with a “360-degree” understanding of their brands (“it’s an art, with a whole lot of numbers in it”), shares his thoughts on how AI will impact USIM’s business, casts light on other innovations the company is pursuing, and more.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.