Issue 45.58 - July 28, 2023

Televisionation Friday Fireside: Mallory Armstrong, Head of Global TV Data Strategy for Yahoo

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Mallory Armstrong, Head of Global TV Data Strategy and Management for Yahoo. Mallory takes us through Yahoo’s unique multiplatform (literally multiverse) advertising capabilities, and discusses the recent deployment AT SCALE of “Yahoo Backstage,” a new offering that provides Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned-and-operated properties, over 100 publishers have signed on to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO. The move supports transparency and supply path optimization (SPO), while maximizing media spend and ROI for advertisers.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.